Foreign Market Opportunity for Koala Cookies: A Market Analysis of China, India, and Brazil

Running head: INTERNATIONAL BUSINESS
International business
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1INTERNATIONAL BUSINESS
Executive summary
The aim of this report is to discuss about the foreign market opportunity for Koala cookies.
China, India and Brazil are being chosen as the potential target market for Koala cookies. All the
three countries are being evaluated and analyzed in terms of their external business factors and
market situation. This report concludes that India will be the most effective and idea host country
for Koala cookies. In addition, the market entry strategy is also being suggested and it is
concluded that Koala cookies should initiate joint venture strategy in entering the Indian market.

2INTERNATIONAL BUSINESS
Table of Contents
Introduction......................................................................................................................................3
Market analysis of China.................................................................................................................3
Market Analysis of Brazil................................................................................................................5
Market analysis of India..................................................................................................................7
Industry analysis of China...............................................................................................................9
Industry analysis of Brazil.............................................................................................................10
Industry analysis of India...............................................................................................................10
Evaluation of potential markets.....................................................................................................11
Conclusion and recommendation..................................................................................................11
Reference.......................................................................................................................................13
Appendix........................................................................................................................................15

3INTERNATIONAL BUSINESS
Introduction
In the current business scenario, it is becoming more important for the contemporary
business organizations to search for the potential foreign markets to enter. This is due to the
reason that with the entry in the foreign countries, the business scope and market size and
revenue will get increased. In the current ear of globalization, the competition is also huge with
the entry of number of global brands. Thus, the more will be the scope of potential foreign
markets, the more will be the business opportunity for the organizations (Gnizy, Baker &
Grinstein, 2014). However, in the order to select the potential foreign markets, it is important to
determine and evaluate different parameters and aspects of the target country.
Koala cookies Australia is small and niche cookies and biscuits manufacturers. They are
having small scale of operations currently but they are thinking of going global and enhance their
business. Their family recipe based cookies can be competitive in the international market. Three
countries, India, China and Brazil are being recommended as the potential target country due to
their immense market opportunities.
This report will discuss about the external business factors that may be faced Koala
cookies in doing business in these three identified countries. In addition, the competitive analysis
will also be conducted for each of these countries. This report will conclude with the most
potential country for Koala cookies along with the recommended market entry strategy.
Market analysis of China
Political and regulatory
environment
 China is having communist type of government with
stricter rules and regulations (Li & Qian, 2013).
 It may be difficult for Koala cookies to get adjusted with