Challenges and Implementation of E-Commerce in ScreenPhone

Running head: COMPUTER INFORMATION SYSTEM
Computer Information System
Name of the Student
Name of the University
Author Note:

1COMPUTER INFORMATION SYSTEM
Table of Contents
1. Introduction..................................................................................................................................2
2. Key Business and Technical Challenges:....................................................................................2
2.1 Challenges for Acquisition of Mobil4you:............................................................................2
2.2 Challenges of Transition to E-Commerce:............................................................................3
3. Barriers to Implementation and How These Might Be Overcome:.............................................4
3.1 Choosing the Right E-Commerce Platform:..........................................................................4
3.2 Collaboration between Outlets with Online Shop:................................................................5
4. Inclusive and Persuasive Argument:...........................................................................................6
5. Conclusion...................................................................................................................................7
6. Recommendation.........................................................................................................................8
Bibliography..................................................................................................................................10

2COMPUTER INFORMATION SYSTEM
1. Introduction
ScreenPhone is a well-known mobile phone and accessory retail house which is based in
England and owned by Victor. In the initial stage, the business started as a single shop but after
that it has grown into a chain of elevens (Abed, Dwivedi and Williams 2015). The first four
shops were opened from the scratch. Later on, in July 2014 a group of three outlets named as
“Mobil4you” was taken by Victor (Rahayu and Day 2015). He mainly aims to operate these
outlets under the brand of ScreenPhone. The present acquisitions are a well-known expansion for
the operation of business (Rahayu and Day 2015). There are two outlets which are expected to be
seen in Belgium. Victor is expecting that by this particular step, the organization can gain
foothold in the whole European Market (Awa, Ojiabo and Emecheta 2015). Due to expansion of
the business, it has become mandatory for Victor to open up a new kind of warehouse in Eastern
side of England.
In the coming pages of the report an idea has been provided with respect to key business
and technical challenges in acquisition of ScreenPhone. The major focus was on Mobil4you and
transition in E-commerce. After that various issues in implementation and methods of
overcoming have been discussed in details.
2. Key Business and Technical Challenges:
2.1 Challenges for Acquisition of Mobil4you:
The mergers are tend to fail and this not a secret to anyone. The business acquisition can
be referred as the procedure for acquiring a business for constructing weakness or strengths of
the acquired organization (Ebben and Johnson 2018). The merger can also be referred to as the
form of acquisition.

3COMPUTER INFORMATION SYSTEM
Communication: One of the top factors that cause acquisition to fail is improper
communication. Acquisition goes through complex processes like communication with the staff
for empowering them to generate a work culture as per the new business environment. After the
acquisition, both the management and employees do not have specific idea of what should be
done and how to complete work to meet new organizational objectives (Zhao 2018). The less
communication between the employees and management makes the overall organization
business processes go weak. The way of working in both the organizations, ScreenPhone and
Mobil4you, is different and designed for achieving different goals (Bebenroth and Hemmert
2015). This can cause serious issue in understanding each other’s working culture.
Loss of Team Mentality: At present world, the staff are caring a great deal regarding
culture of the business. After acquisition, the mentality of the staff for implementing brand value,
goes away. Because, the employees does not get any benefit from this process and gets distracted
from their main work (Soundarya, Lavanya and Hemalatha 2018). Therefore, the teams, working
in both ScreenPhone and Mobil4you may feel cheated as there no benefit for them in acquisition
and loose team mentality.
Cultural Challenges: The cultural implications are bound to happen after acquisition.
The business and financial rationale behind acquisition cannot assist the organization to realize
the cultural implication (Zhao 2018). In order to influence the meaning, attitude and behavior
within an organization, culture can be considered as long standing indirectly distributed beliefs,
values and assumptions.
2.2 Challenges of Transition to E-Commerce:
Cost Justification: The cost of implementing the e-commerce is very high in recent days
due to huge amount of data and processes it has to handle. The development team or the owner