Concept of digital marketing

This report provides information about the concept of digital marketing, including its tools, uses, and limitations for small businesses. It discusses how digital marketing involves using various digital tools like search engine optimization, social media marketing, and mobile marketing to promote goods and services. The report also highlights the importance of social media as an effective tool for small businesses and the potential drawbacks, such as negative feedback and time-consuming nature, of social media marketing.

Concept of digital
marketing

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................2

INTRODUCTION
Digital marketing refers to advertising delivered through digital channels like social media,
email, search engines, websites and mobile applications. It is method through which company
promote its goods and services by using different digital tools (De Pelsmacker, Van Tilburg and
Holthof, 2018). This report will consider information about digital marketing concept, digital
tool that small business owners consider and uses of the tool as well as limitations of it for
business.
MAIN BODY
Concept of digital marketing- Digital marketing is an all including term that involves of digital
tool like search engines optimisation, social media marketing, mobile marketing and many more
to design elaborate strategies to reach and connect with prospect and target audiences of small
venture. It is the factor of marketing which uses internet and online supported digital
technologies like desktop computers, mobile phones and other digital too to publish goods and
services.
Digital marketing tool or platform- There are number of digital tools and platform such as
SEO, content marketing, social media, email, mobile app etc. that can be used and implement by
a small establishment to endorse its products and services. But Social media is one of the
effective tool which now these days highly used by business venture in term of promote its goods
and facilities. Because in current era, people also highly use social media tools like Facebook,
Instagram, Twitter and others so they can easily connect or attract target audiences with their
manufactured commodities.
Uses of Social media marketing- It is an effective tool and social media are internet services
that let the firm interact with others and share or create content by online communities. With the
help of it a small business organisation can promote its products and services by using different
tools of it like Facebook, Instgram and Twitter etc. The management of company can create
Fcebook page or Instagram page where they can post images and information about their
products and facilities that are offered by them (Kingsnorth, 2019). This tool is crucial to tell
consumer about organisation’s commodities and identify target audiences as well as get attention
of new people. It can also be use by the firm to make immense and better relations with current
consumer of organisation.
1

Limitations of Social media marketing- There are several demerit of social media marketing
but one of key drawback is negative feedback and tarnish brand name. Because when people
comment negatively in term of their response regarding bad quality of product then it create
unfavourable impact over business and also affect the brand image or market position of
enterprise (Bala and Verma, 2018). Apart from it, use of social media tool is time consuming
because when a small venture use this tool then regulary upload information about their products
and services over their Facebook and Instagram page so that they make a constant presence of
company.
CONCLUSION
This has been summarised from the defined information that digital marketing is an activity
of promoting goods and services by using digital tools. For a small business, social media
marketing is an effective tool because in present time it is highly used by individuals.
REFERENCES
Books & Journals
De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital marketing strategies, online
reviews and hotel performance. International Journal of Hospitality Management, 72,
pp.47-55.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018).
A Critical Review of Digital Marketing. International Journal of Management, IT &
Engineering, 8(10), pp.321-339.
Hanlon, A., 2019. Digital marketing: strategic planning & integration. SAGE Publications
Limited.
Online
Disadvantages of Social Media Marketing. 2020. [Online]. Available Through:
<https://techjackie.com/disadvantages-of-social-media-marketing/>.
2