Internet Marketing Strategies

This assignment explores various internet marketing strategies employed by businesses today. It delves into the concept of pay-per-click (PPC) advertising, highlighting how Smart Restorations Limited utilizes this tool to reach their target audience. The assignment also explains search engine optimization (SEO) as a crucial element within PPC advertising, emphasizing its benefits for both advertisers and searchers. Additionally, it discusses how internet marketing leverages platforms such as websites, emails, social media, and blogs to connect with customers effectively.

Internet Marketing
Marketing is a process that is used by the organization in order to promote and sell the products.
Now a days many companies are using internet marketing because through this they can attract
number of customers. This type of marketing is based on the websites and emails so that they can
easily approach their customers. Through this approach, a marketing manager can promote their
services via mobile apps, social media and blogs and son.
Pay per click advertising is an internet marketing tool that is used by Smart Restorations Limited.
In this, advertiser pay fee to publisher when their advertisement is get clicked. Search engine
optimisation is a way of doing pay per click advertising. Through this, firms generate clicks on
their websites rather than generating them manually.
This method is good for everyone such as for searchers, advertisers and search engines. When
searchers click on the ad than they have to pay for that and in order to fulfil their need they have to
click on the advertisements. Advertisers also put their message in front of their audience in unique

styles. Search engine is based on both the searcher and advertiser.