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Concept of Management of Change : Report

   

Added on  2020-01-16

14 Pages4778 Words239 Views
MANAGEMENT OFCHANGE

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11 Organizational change and theoretical perspectives................................................................1TASK 2............................................................................................................................................2a) Brief overview of Organization .............................................................................................2b) Describing a change ..............................................................................................................3c) Relevance to organizational change........................................................................................3TASK 3............................................................................................................................................4a) SWOT Analysis......................................................................................................................4b) Benefits and drawbacks of using SWOT analysis..................................................................6TASK 4............................................................................................................................................7a) Key conceptualisations of role of change management..........................................................7TASK 5............................................................................................................................................8a) Definition of problem centric and dialogue approach to change............................................8CONCLUSION..............................................................................................................................10REFERENCES .............................................................................................................................11

INTRODUCTIONThe report presented below briefly defines the concept of management of change and itsconsiderable effect on overall organizational structure and culture. Changes occur within anorganization with consideration to technology used, people involved or strategies and policiesfollowed. The concept of organizational change is also referred as reorganizing or restructuring.Uniliver is a multinational organization co-headquartered in UK, that has been leading theconsumer goods market since long back (Kotter, 2008). Considering the scenario of citedcompany, impacts of factors imposing a need for change with respect to various elements ofbusiness environment have been included in the study work applying two theoretical perspectivesuch as ontologies and world views. Uniliver has well aligned with the change process requiredto be carried out as demanded by the era of globalization and expansion of scope of internationalbusiness. Lastly, the frameworks in consideration of organization's restructuring also considersproblem-centric and dialogue approaches to change.TASK 11 Organizational change and theoretical perspectivesAny change that occurs within an organisation and has a considerable impact on itsoverall performance is defined as a major factor leading change. Change management conceptdenotes various theoretical approaches that could be applied by the cited organization to resolvenumber of issues. Organization structure consists of specific culture and list of strategies areframed accordingly. Any major factor that drives a change in organisation structure has aconsiderable effect on company's policies, marketing plan and technology used in manufacturingprocess. Stage theory of change management is a concept that includes four main stages to befollowed as a procedure to align with organizational change (Anderson and Anderson, 2010).There are series of steps that are to be followed by an organization to align the operational andmanagerial activities with new process. New process would include providing training toemployees to understand new methods and procedure required to be carried out for completion

of task assigned. First of all, risk management department and research department analysesvarious threats and risks that could slower down company's progress. Secondly, the extent ofimpact of issue identified is measured by analysing its considerable impact on strengtheningcompany's position. If these changes indicate positive impacts, the same are denoted to modifythe strategies and policies accordingly. At last, the organisation follows institutionalisationprocess wherein changes identified at initial stage are now recognized as a part of organizationalenvironment. Kurt Lewin's change model is another world renowned approach of changemanagement philosophy. Lewin identified three main levels of aligning with change, thatincludes freezing, changing and unfreezing. Freezing is the initial stage of procedure of changemanagement wherein, an organization analyses a need to identify factors that imply acompulsion indirectly, forcing the company to bring a change in its structure (Paton andMcCalman, 2008). Thereby, moving ahead in the flow, to design criteria for required behaviourto be adopted to bring the change into implementation. At last, policies and activities performedto align with a change, becomes a norm that is to be followed by each individual working in anorganization in accordance with objectives and goals to be attained. Organizational changes arewith respect to strategies, policies, plan, procedure, culture and activities followed. For designingnew processes in aligning with same, requires an organization to follow specific procedure ofsteps included in Stage theory. On the other hand , Lewin's theory indicates how a particularchange is accepted and implemented by the organization to achieve better results as compared toits rivals.TASK 2a) Brief overview of Organization Uniliver is a British-Dutch oriented organization operating in internal businessenvironment. The headquarters are located in London, United Kingdom (Heller and Zavaleta,2009). It has successfully attained a prominent position in the consumer goods and home careproducts market. The cited organization has been providing wide range of products includingfood, refreshments, home care and personnel care products in almost 190 countries. Afteremergence of era of rapid globalization, the cited entity has diversified its product rangesincluding products made out of oils and fats to expanded business scope with wide operationsover the globe. It has not only established production units over the globe but has also developed

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