logo

Tourism Marketing & Social Media Influence

   

Added on  2020-01-28

13 Pages3768 Words51 Views
 | 
 | 
 | 
Marketing of Travel andTourism
Tourism Marketing & Social Media Influence_1

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................11.1 Discuss core concept of marketing for travel and tourism...............................................11.2 Impact of marketing environment on travel and tourism.................................................21.3 Factors affecting consumer motivation and demand........................................................31.4 Principle of market segmentation and marketing planning..............................................3TASK 2............................................................................................................................................42.1 Importance of strategic marketing planning.....................................................................42.2 Relevance of marketing research......................................................................................52.3 Influence of marketing on society....................................................................................5TASK 3 ...........................................................................................................................................63.1 Elements of marketing mix..............................................................................................63.2 Importance of service sector mix elements .....................................................................73.3 Concept of total tourism product .....................................................................................7TASK 4............................................................................................................................................84.1 Nature and role of promotional mix.................................................................................84.2 Integrated promotional campaign.....................................................................................9CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................10
Tourism Marketing & Social Media Influence_2

INTRODUCTION Most of people like to visit beautiful place as trip. Success of tourism in business is basedon promotional activities and sales. Millions of people take part and fond of visiting tourist placewhich increase business. This industry focuses on fulfilling customer needs and it helps them tosucceed which rely on marketing field. In the present report, the firm, Thomas Cook has beenchosen that is one of the world's leading leisure travel groups in terms of sales (Hall, Timothyand Duval, 2012). They focus to deliver trust and personalised their experiences through hightech strategy. It would consider that impact of marketing environment in travel and tourism.Marketing segmentation which relates trip of Egypt and Morocco and thier employees workeffectively. TASK 11.1 Core concepts of marketing for travel and tourismMarketing is a concept of human activity which satisfies the needs and wants ofcustomers. According to Thomas Cook, marketing is the system of management which organisesand controls all activities of business. (Hudson and Thal, 2013). Marketing is based on conceptsuch as customer needs and wants, value, customer satisfaction and exchange process which arestated as below:Customer needs and want – According to scenario, it is important to understand theneeds and wants of customers. Thomas Cook designs their package which satisfy customer needsand fulfil their desires (Buhalis and Foerste, 2013). As per the given case study, managementwishes to generate summer holidays to visit Morocco and Egypt, Thomas Cook has developedtheir scheme. Thomas Cook design their package according requirements of customer Customer demand – The cited firm considers benefit if they focus on understanding thecustomer demand (Evans, Stonehouse and Campbell, 2012). It is the most important factor whichaffects business in travel and tourism. It helps to increase purchasing power of customers.Marketing Orientation – As per the case, firm is based on research which considersempirical analysis of hotel industry that draws market orientation, strategy, benefits ofdifferentiation strategy and capabilities which focuses on competitors. In this report, relationship1
Tourism Marketing & Social Media Influence_3

management is the key which drives growth of sales in Egypt and Morocco. They are highlycompetitive instead of promotional tactics which grow revenues.Customer Satisfaction – In this context, Thomas Cook provides satisfaction to customersand they overcome according to the expectations of customers. Positive attitude always influenceguests for joy and take their visit.Exchange Process – It identifies to clear communicate with other visitor which playsrole on exchange rate with different countries.1.2 Impact of marketing environment on travel and tourismThomas Cook is one of the most famous organisations in industry of tourism. Externalfactors include political, social, environmental, economical, technological and legalconsideration. Without market segmentation, organisation fails to develop plan as per customerneeds and wants (Turner, 2012). Cited firm considers several issues which influenceenvironment of market in travel and tourism. It is essential to understand issues according totrends of different countries. Marketing strategy is selected for the development in niche marketwhich lead to growth of whole market (Buhalis and Foerste, 2015). To identify proper strategywhich helps to convince customers, it leads towards gaining customer’s loyalty and their trust.Thomas Cook considers few impacts which are described as follows:Competitors – There are large number of competitors in hospitality sector. In thiscontext, management of Thomas Cook designed promotional tools while visiting Egypt andMorocco. Through advertisement and socila network it works as competition to all other relatedcompany.Customer – It is one of the most important factor which determines growth oforganisation. In context of the cited firm, it focuses on customer needs and wants. They provideall services which satisfy their needs (Goodall and Ashworth, 2013). In tour of Morocco andEgypt, Thomas Cook covered all the aspects which would satisfy the needs of customers.Supplier – Thomas Cook considers many suppliers which come under travel and tourism.They include services like travelling, lodging, hospitals, etc. By providing these services, itminimises the price and maximise number of visitors.2
Tourism Marketing & Social Media Influence_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing in Travel and Tourism Concept | Assignment
|11
|3143
|55

Tourism Marketing Strategy Analysis
|21
|6046
|337

Tourism Marketing Plan using SOSTAC
|20
|6474
|61

Future Research Directions in Tourism Marketing
|16
|5702
|249

Designing a Marketing Campaign for Thomas Cook's Summer 2016 Package
|21
|6152
|169

Tourism Marketing Strategies
|26
|6146
|33