Marketing in Travel and Tourism

Marketing in Travel and
Tourism

Table of Content
• Introduction
• Issues in the product, price and place elements of the marketing mix
• Importance of service sector mix elements to the travel and tourism
• Concept of the total tourism product to an individual tourism
business
• Conclusion
• References

Introduction
Marketing is related with identifying and then making the goods and
products according to tastes and preferences of customers. It also help in
making a better relation among firm and customers. In this presentation
mentioned about various issues which is related to marketing mix.

Issues in product, price and place
elements of the marketing mix
The marketing mix is a mixture of
product, price, place and
promotion. Each and every
component has its own benefits and
disadvantages. The marketing mix
of every business organisation is
different from each other and it is
very important for developing any
product or services.