Concepts and Innovation in Hospitality

This presentation explores the importance of innovation in the hospitality industry and provides insights on conceiving and pitching innovative concepts with market potential. It covers topics such as managing innovation, market research, launching new innovations, and obtaining customer feedback. Case studies and strategies for successful innovation in hospitality are also discussed.

Concepts and Innovation
in Hospitality

Table of Content
 Introduction
 Conceive an innovation concept that has market potential
 Pitch an innovation concept
 Conclusion
 References

Introduction
Innovation refers to the creation reasonable adjustments
and changes in the as of now existed item and administration so as
to work together by the new style. By considering the business
associations the development need to remember the conspicuous
idea of progress for request to advance something in the business so
as to improve their business and accomplish appropriate deals and
productivity for the organization.

Introduction
Consequently advancement depict the method of
progress in the contribution of the organization as it
incorporate the appropriate technique that is worried about
the improvement of Idea investigation of chance testing
creation advertising and commercialisation. In order to carry
forward this report The Gatorade company is considered
which is an American manufacturer and develop sports
themed beverage and food products and develop around its
sports drinks.

Conceive an innovation concept that has
market potential
 Managing innovation:
 Management of innovation describes the suitable ability
in order to prepare product according to the
requirements of customers.
 Moreover it includes two table equipments that are
capable enough regarding the production without
including extra cost.

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 Managing innovation:
 While developing any product company needs to
consider the lifestyle and schedule of customers as the
current innovation is for those people who have busy
schedule and also forget to drink water.
 Along with these trends should be considered while
planning the product including the diet issues healthy
factors and many more.

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 Innovation
 Considering the current innovation which is developed
by hotel is the Gatorade with the some improvement
like before users get alerts by connecting their bottle
with suitable app but they can also connect it with their
smart watches as well because some people have more
tight schedule and does not have much time to check
their phone if they are far from their bottle. For this,
they get alert on the smart watches regarding their
hydration level.

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Gatorade with smart watches:
 Undertaking the development procedure which is done by Gatorade
Company is very attractive for those people who have busy schedule in
terms of making them hydrate them considering their health factors.
 Moreover, the bottle leads to blink light by analysing the sweating and
hydration level of human body that is useful for each and every person.
 Along with this, it is helpful in maintaining the PH level of human body and
also helpful in making their body fit and fine.

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 Market research
 Gatorade Company needs to conduct proper research in order to
take estimate of the budget that their guests are willing to pay on
new product.
 Along with this respective Company need to consider the
Expectations of their customers while developing the protein shake.
 Gatorade Company offer this service only in those people who are
working and have busy schedule in order to make them more
healthy conscious and fit.

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 Justification of concept
 “Gatorade with smart watch” is considered as the good opportunity for the hotel in order to
develop their suitable profit margin and also helps in the survival within the health
industry as for this company need to offer suitable awareness across the geographical
boundaries.
 From the perspective of Gatorade Company their product is more valuable and worthy for
people who have busy schedule and does not have much time to remember about their last
thing which they do and for this they maintain it startup cost is very low in order to make
it available for each and every person and also offer it to their potential customers.

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 Launch of new innovation
 Firstly product is offered to those people who have busy
schedule across the UK.
 Reason for offering it to those people is to develop their
brand image and global awareness beyond UK and
Europe.
 After this company offer it on their official website and
sell it with the help of various online platforms.

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 Advertisement
 Gatorade Company make advertisement for their product
considering the social media platform and spread awareness
among people who have busy schedule with the help of Facebook,
Twitter, Instagram and many more.
 Reason for adopting social media is that it leads to spread
awareness faster in comparison to other platforms and also helps
in targeting the specific age group that are working and have busy
schedule. Moreover social media advertisement is quite cheap and
helps in reaching many potential customers.

Pitch an innovation concept
Benefits to Gatorade
 The current product which is offered by Gatorade
Company that is “Gatorade with smart watches” leads
to develop new product line and helps in attracting
maximum number of customers including the busy
clients of Gatorade.
 Along with this it leads to improve health of the users
and image of company and make additional sources to
their revenues.

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 Targeted area
 Currently Gatorade Company is planning to sell their
product across the UK and Europe that is able to
develop Global brand image with the help of brand
awareness.
 In terms of this respective company is capable to sell
their products across the globe with their suitable plan
and make franchise after few years of the launching of
its product.

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 Performance review
 At the time of development of new product company need to
charge its schedule and meeting timings according to their
potential customers and describe its suitability by discussing its
prominent ideas. Moreover meetings are conducted for the
brainstorming of the possible ideas regarding the new concept
of the company.

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 Performance review
 In terms of this one star idea is generated organization need to
conduct suitable research and review the performance of it
within the business environment and take feedback from their
customers and investors in order to get appreciation regarding
their idea.

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 Customers feedback
 In order to develop suitable pitch company can get feedback
from their guest with the help of Survey, feedback form and
Google.
 Along with this website of respective company is become the
significant option for the guest and users in order to leave
their feedback as it is considered as a prominent function that
is added by the company to their website.

Conclusion
 By considering the preceding information, it is analysed that innovation is important in
order run the entity for the longer period of time. In term of this, it is summarized that the
prominent concept and sources of innovation that helps the company in order to launch its
innovative product within the market. Along with this, it also include various factors that
helps in driving forces of innovation and lastly develop and conceive the innovative
concept that has market potential and feasibility and also develop a pitch for innovation.

References
 Joshi, B.P., 2018. Disruptive innovation in hospitality human resource. Journal of Tourism
and Hospitality Education, 8, pp.48-61.
 Gursoy, D. ed., 2017. Routledge handbook of hospitality marketing. Routledge.
 Bowie, D and et. al., 2016. Hospitality marketing. Taylor & Francis.
 Sipe, L.J., 2016. How do senior managers influence experience innovation? Insights from a
hospitality marketplace. International Journal of Hospitality Management, 54, pp.75-83.

Thank You