Conference and Banquet Event Management

The present assignment focuses on the conference and banquet services within the hospitality industry. It covers the size and scope of the industry, key strategies, and operational issues that are essential for successful event management. The report also explores various food service styles to attract customer attention.

Conference and banqueting
management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Discuss the size and scope of the conference and banqueting industry in the UK................1
1.2 Analyse factors that have influenced its development..........................................................2
TASK 2............................................................................................................................................3
2.1Strategic and operational issue involved in management of wedding and business events...3
2.2 Discussion on performance and quality review techniques used by conference and banquet
industry........................................................................................................................................3
3.1, 3.2, 3.3 and 4.1......................................................................................................................4
Covered in PPT............................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Hospitality is the industry that defined as most diverse sector in the world. Thus,
conferences are said to be comprised wedding events, parties, program that are organised for
companies. On the other hand, banquet termed out as personal, individual, family and company
specific. Banquets are mainly classified in the family events like parties, marriages,
anniversaries, family get together etc. Thus, it can be stated that these both are crucial part of the
hospitality industry.
Therefore, present report will help in analysing nature of conference industry within UK.
Hence, operational issues will provide effective management of events and services delivery
system in more efficient manner.
Furthermore, assignment will discuss size and scope of industry, the strategic and
operational issues faced in business. Lastly, report will also define food production system,
methods and style of food and beverage services.
TASK 1
1.1 Discuss the size and scope of the conference and banqueting industry in the UK
In recent times banqueting industry is growing rapidly in UK. This is because of high rise
in growth of tourism sector. The banqueting industry is related to offering various services by
organising an event. In UK since last 10 years there are many banqueting industry is highly
contributing in GDP of nation (Mccreesh, Malik and Dean, 2016). It is estimated that in UK the
average attendance in an event was 1.32 million. The hotels accounted for hosting 61% of
business events including meetings, conference, office party, etc. Moreover, in UK there are
6650 small and medium companies operating with large hotels such as Marriott, Hilton, etc. By
this huge revenue is been generated. Many new businesses are entering into this sector. There are
various types of events such as, music shows, concerts, etc. In each activity are different.
Now, UK has become an important business destination. There are many large hotels that
provide event facilities. It is stated that 1.3 million corporate meetings are held annually.
Furthermore, music shows and concerts, cultural events, etc. are organised. Thus, the scope of
the conference and banqueting sector is also very wide and growing over the past 2-3 years.
Now, event management is also part of this industry. This has allowed small business to enter
and provide variety of services. Furthermore, integration of business and services has expanded
scope of this industry. The events are held on various occasions (Maphosa, 2016)
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1.2 Analyse factors that have influenced its development
An industry operates within a boundary that consists of both internal and external factors.
So, if there occurs any change in the factors it highly impact on growth and development of
industry. The factors are described below :-
Political – Political issue have a great impact on banqueting and conference industry. It includes
change in laws, tax policy, etc. in UK. It affect hospitality sector that directly influence banquet
industry. The Brexit will bring political instability in UK. So, it will highly impact on banquet
industry.
Economical – It consists of GDP, currency rate, trade policies, etc. of a nation. These all control
growth and development of business. The conference industry is rising rapidly in past 2 years.
Thus, any change in these factors in UK will affect growth of banqueting industry.
Social – They are related to social beliefs, social status, etc. of people living in UK. The people
of UK celebrate every small and big event (Şahiner, 2016). Besides this, there income level is
high as well. This influence them to engage in various programmes and events. Change in taste
and preference impact on this industry.
Technological – It plays a vital role in business growth. UK is having advance technology that is
used by businesses. It has resulted in huge growth of banqueting industry. Now, services are
provided through software and application. Any advancement in technology will impact on
conference sector. Businesses will have to update their IT infrastructure. So, this affects their
operations. This is so obvious that technological advancement has advanced and contribute faster
working within the enterprise.
Legal – they are many policies and laws that has to be followed such as health and safety,
licensing laws, etc. the business also have to identify what is legal and illegal. Any change in
legal framework will enforce companies to formulate laws and operate in legal way. Hence,
overall operations will be affected leading to decline in growth.
Environmental – This factor plays crucial role in selecting location and venue of event. The UK
government has imposed several laws related to planning of corporate events. They are also
monitoring environmental impact of events. Now, it is affecting banquet industry to maintain
sustainability. Environmental conditions of the place plays vital role in selecting place of
corporate events.
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TASK 2
2.1Strategic and operational issue involved in management of wedding and business events
In organising and managing events there are many issues that occurs. This is because in
event many operations are to be performed (Goossaert, 2015). Also, an effective strategy has to
be developed to solve issues. The issues may affect management of event and its functions. The
issues are stated below: -
Pricing- It is most common issue that occur. Here, pricing of event may vary as per
requirements. Alongside it, setting of budgets is main concern. When funds are not available
then it is difficult to manage event.
Licensing laws- This is another issue involved in managing event. In UK local authority is
responsible for providing license to business to organise events. Therefore, company have to take
permission before organising event. There may occur many disruptions related to get license. It
affects the overall operations. Sometimes, the company does not get license and event may get
cancelled if license is not given.
Health and safety at place- There are several issues related to health and safety at workplace.
The issue may occur related to quality of food, venue, surrounding, etc. (Muriithi, 2015)
however, it may be difficult for business to maintain health and safety at place. Besides this, in
providing training programmes operational issues are faced.
Religious and cultural guidelines- In event it is necessary to maintain cultural ethics and
values. But sometimes, business may be not follow the cultural ethics. In this issue may arise
related to following cultural guidelines.
2.2 Discussion on performance and quality review techniques used by conference and banquet
industry.
It is necessary to maintain quality of activities in managing conference. For this there are
many techniques available such as performance and quality review. This highly helps in
preceding in accordance with procedures (Goossaert, 2015). Hence, the productivity of
hospitality business depends on the success of conference and business events. Thus, it is define
in following manner as-
Budget review- the funds and resources are allocated during planning. It is very crucial to
review allocate funds to verify the cash requirements. Therefore, this is very important to
allocate the adequate fund to banquets sector.
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Food and drink review- It is one of the crucial segment of the event and this is must be framed
by focussing over drink requirement of guest. Thus, by adding nutrition and dietary option in
menu would attract the customers.
Dress core review- for every event there is a proper dress code which represent the staff.
Therefore, it should be uniform and proper and match with purpose of event. This leaves a great
impression on guest. Henceforth, dress code will match with profile and culture at the event.
Entertainment review- It is an essential part of banquet. Hence, the need must be carefully
evaluating in terms to the test and experience of guest. This is systematic term that aids to attract
the customers (Mccreesh, Malik and Dean, 2016).
Table plan review- this allocate table to have a proper interior design and style that can be
helpful in adding memories.
Contingency plan review- in event sometimes issues can occur which delay the process of it. It
can also impact the outsource programmes. However, the review of the contingency plan enables
in taking proper actions.
3.1, 3.2, 3.3 and 4.1
Covered in PPT
CONCLUSION
Hereby, it can be concluded that conference and banquets services are most crucial within
hospitality industry. This depends on all kind of the services that the owner of the hotel and
banquet gives consumer the effective services. Hence, hospitality service is one of most diverse
sectors and also the specialised industry in the world.
The present assignment has covered the activities of conference and banqueting
management. Hence, report will cover the following activities as discussion on size and scope of
conference and banquet industry, key strategies and operational issues that is very crucial in
relation to conference and banquet event management. Lastly, report has also conducted various
kind of food service style that aids to attract customer attention.
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REFERENCES
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Case Study on a Korean Shipyard. Journal of Open Innovation: Technology, Market, and
Complexity.4(3).p.29.
Maphosa, T., 2016. An investigation of the causes of non-adherence to set quality standards in
lodges in Zimbabwe: A case of operators in Harare.
Mccreesh, N., Malik, N. and Dean, S., 2016. Costume & Fashion in Context & Practice
Symposium & Exhibition 2016.
Muriithi, C.M., 2015. Effect of consumer centric marketing on performance of hotels in
Rwanda (Doctoral dissertation, Jomo Kenyatta University of Agriculture and
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Şahiner, F., 2016. Design factors: the impact of facility aesthetics and layout accessibility on
customers' emotions and behavioral intentions in hotel lobbies (Doctoral dissertation,
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