Conspicuous Consumption: A Review of Literature

Enterprise Resource Planning
Enterprise Resource Planning
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Enterprise Resource Planning
Introduction.
Conspicuous consumption involves people spending money in acquiring various
luxury products and services offered in order to display their overall economic power in the
public domain (Bellezza, Paharia,Keinan,2016 p.45).To the conspicuous customer, the habit
of displaying the discrete economic power indicates that they have properly attained or are
satisfied completely with their social class.
The development conspicuous consumption as pioneered by Thorstein Veblen’s shows that it
invoked the use of charitable money to promote social prestige of the person donating.
The following articles describes Conspicuous consumption.
i. Veblen, T., 2017. The theory of the leisure class. Routledge.
Describing the consumerism theory.
ii. Hinz, O., Spann, M. and Hann, I.H., 2015. Research Note—Can’t Buy Me Love... Or
Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual
Environments. Information Systems Research, 26(4), pp.859-870.
Applies the quantitative research.
iii. Mason, R., 1984. Conspicuous consumption: A literature review. European Journal
of Marketing, 18(3), pp.26-39.
Outlines the qualitative research.
iv. White, C.L., Nielsen, A.E. and Valentini, C., 2017. CSR research in the apparel
industry: A quantitative and qualitative review of existing literature. Corporate Social
Responsibility and Environmental Management, 24(5), pp.382-394.
Argues for the mixed methods in consumerism.

Enterprise Resource Planning
1. Summary.
The proposed consumerism theory highlights psychological measures in communities
and concept of increasing number of products that individuals purchase in daily lives. This
applies in areas with developed economy. Each of the quality information, variant
interpretation is derived from the theory of leisure class. This key theory criticize
conspicuous consumption as a vital function of social class level produced from social
stratification of consumers and division of labour. Since first developed by Thorston Veblen
in the year 1899, the theory has tremendously developed. Over the years it has continued to
evolutionary develop social and economic institutions that immensely shape the entire society
for example, people earning their livelihood, how technology and industrial arts have
contributed as forces of high economic production (Friehe & Mechtel, 2014 p.32).
2. Themes/findings from the articles.
(a).Similar findings from the articles.
Theme of prestige. Mason (1984 p.90) indicates that status consumption is purely
based on conspicuous consumption. It denotes how customers consume goods based on their
level of income that is quite parallel with their prestigious demands.Thorston introduces the
concept of conspicuous consumption as an academic discipline who themes involve the
application of money and material wealth in order to create a high social status like use of
silverware and custom designed clothes.
It also entails pursuit of intellectual pleasure and prestigious goods and services such as fine
arts. In addition, from the conspicuous consumption of necessity, basic goods satisfied the
requirements of customer survival (Gierl & Huettl, 2010 p.72).However, there emerged