Consultancy in Practice for Regent College London

This report assessment will be aimed framing suitable strategies related to branding and design of target audience of client i.e., Regent College. For instance, it will be inclusive of insightful information and knowledge including competition analysis, strengths and weaknesses, market research, trends in different colleges, etc.

Consultancy in Practice

Table of Contents
Project plan......................................................................................................................................3
Portfolio...........................................................................................................................................3
Partnership Agreement................................................................................................................3
Client Meeting.............................................................................................................................4
Group Meetings...........................................................................................................................5
Meetings with Supervisor...........................................................................................................5
Introduction......................................................................................................................................6
Research and Investigation..............................................................................................................6
Market Research..............................................................................................................................6
Trends in different Colleges.............................................................................................................7
Competitor Analysis........................................................................................................................7
SWOT Analysis...............................................................................................................................7
External Marketing Analysis (PESTLE Analysis)..........................................................................8
Target Audience.............................................................................................................................10
Primary Audience.....................................................................................................................10
Secondary Audience.................................................................................................................11
Marginal Audience....................................................................................................................11
College Strategy.............................................................................................................................11
Applying Strategy.....................................................................................................................11
Goal Setting...............................................................................................................................12
Opportunities.............................................................................................................................12
REFERENCES..............................................................................................................................13

Project plan
Date Name
Team
Action
26/07/2021 Team Initial discussion with the team in order to
make necessary decisions for carrying out the
determined project or plan.
2/08/2021 Clients Primary and foremost step under the project
is to interact with client.
8/08/2021 Research This stage is inclusive of acquiring required
and necessary information and knowledge in
order to complete the mentioned project in a
desired manner.
15/08/2021 Presenting
to clients
With the access to information and
knowledge, this stage includes presentation to
clients with the same.
22/08/2021 Meeting
Supervisor
Communicating with the supervisor in order
to improvise and enhance the framed
strategies for completion of project.
29/08/2021 Another
meetup
with Client
To present them with developed programs in
order to accomplish their determined goals
and objectives.
5/09/2021 Group
Discussion
Final discussion with team before finalising
the strategies and plan to complete the
project.
12/08/2021 Final
presentation
to Client
To present client with final plan to be carried
out in order to accomplish the project.
Portfolio
Partnership Agreement
Team Name: Red Team

Roles: (Originator), (Planner/Designer), (Training)
Client: Regent College London
The mentioned partnership agreement has been developed in order to carry out project of
client for carrying out the digital campaign. For instance, it will be inclusive of roles and
responsibilities of group or team members in order to perform the same which will ensure
collaborative efforts towards achievement of organisational goals and objectives.
Client Meeting
Meeting Duration: 70 mins
Brief summary
Agenda: To acknowledge needs and requirements of clients for accomplishment of their desired
goals.
Key Points: It will be comprised of major aims of the project in order to proceed further with the
same.
Actions agreed and deadlines: Carrying out digital campaign for respective college, analysing
the competition, improvisation and enhancement, etc.
Second Meeting with Client
Date: 15/8/2021
Meeting Time: 60 minutes
Brief summary
Agenda: To present outcomes of group meeting and discussion over client’s requirements
Key Points: To present strategies and plans of group regarding the project.
Actions agreed and deadlines: Analysing the competitive environment with consideration of
frameworks and models.
Third Meeting with Client
Date: 29/08/2021
Meeting Time: 90 minutes
Brief summary
Agenda: To present client with programs and strategies developed by entire group.

Key Points: It includes challenges as well as advantages in carrying out the project.
Actions agreed and deadlines: Considering outcomes of frameworks and models in order to
frame suitable and appropriate strategies.
Group Meetings
Date: 26/07/2021
Meeting Time: 90 minutes
Brief summary
Agenda: To communicate with group members regarding the roles and responsibilities in
carrying out the project.
Key Points: It includes coordination and collaboration of team members in carrying out all
necessary activities for accomplishment of the determined project.
Actions agreed and deadlines: It initially started with developing roles and responsibilities of
each and every individual engaged in the group. For instance, it includes frequent meeting
and interactions in order to consider all necessary discussions and collaborative efforts
towards completion of the determined group.
Meetings with Supervisor
Date: 22/08/2021
Meeting Time: 60 minutes
Brief summary
Agenda: To acquire guidance for improvisation or enhancement of developed plan or strategies.
Key Points: It includes discussion of overall plan with supervisor in order to analyse all the
positive as well as negative aspects associated with the same.
Actions agreed and deadlines: Guidance and mentoring over strengthening of positive areas as
well as eliminating negative aspects with consideration of suitable strategies.

Introduction
Consulting has been referred to the practice of providing guidance and recommendations
to a business entity in return of a particular amount charged for the same. In order to be precise,
it includes a third party as consultant with expertise in some or the other area of business which
is approached by business organisations looking out for advice or guidance regarding some area
of their business entity. This report assessment will be aimed framing suitable strategies related
to branding and design of target audience of client i.e., Regent College. For instance, it will be
inclusive of insightful information and knowledge including competition analysis, strengths and
weaknesses, market research, trends in different colleges, etc. in order to acknowledge
information related to Regent College. Moreover, it will be highlighting strategy of mentioned
college in carrying out their business operations and activities in an effective as well as efficient
manner in order to accomplish their goals and objectives.
Research and Investigation
The initial stage in framing and developing strategies for a business organisation includes
analysing and understanding the case or problem in order to consider the same in developing
suitable strategies. For instance, both primary as well as secondary research has been carried out
in order to acquire necessary and required information or data which will facilitate in effective
completion of the consultancy practices. In addition to that, it will facilitate in analysing the
acquired information in order to determine opportunities to respective business organisation in
order to ensure success and growth. Furthermore, the overall content will be based upon different
scenarios including existing scenario of Regent College, future growth opportunities, suitable
and appropriate strategies, and potential challenges in the same.
Market Research
Market research will be aimed at acquiring information and facts related to market in
order to be used in framing suitable strategies. For instance, it includes information of present as
well as future trends in the market and consumer demands that could be taken into consideration
in order to ensure effective marketing practices in order to carry out digital campaign for Regent
College.
Referring to the required information, it could be analysed that students or learners in
society looking towards higher education are tend towards consideration of Regent College. In

order to be precise, these students looking out for higher education make up the target customer
base for respective business organisation for serving their educational services. The determined
digital campaign could be organised over the online platform of social media as it will facilitate
in reaching to maximum number of students or learners in the society.
Trends in different Colleges
The primary and major trend in education has been considered as learning from anywhere
which includes participating in learning activities with the use of internet from their remote
places. For instance, educational institutes are engaged in carrying out classes and lectures over
online platforms. In addition to that, this particular trend has been influenced with the rise in
pandemic of COVID-19 in order to carry out effective educational practices even in the worst
phase of crisis.
Another major trend in colleges is inclusive of organising suitable formative assessments
rather than high-stake exams in order to increase efficiency and productivity in exams. In order
to be precise, these assessments are comprised of different activities to be carried out by students
or learners which enhances their individual skills and abilities. Furthermore, teachers or mentors
in educational institutes are aimed at designing and organising suitable formative assessments in
order to contribute maximum values towards learning practices of their students or learners in
their institute or college.
Competitor Analysis
Being engaged in one of the largest industries of United Kingdom i.e., Education,
respective business organisation has various different competitors engaged in serving Higher
education to students. For instance, Primary and major competitors of Regent College include
Ealing Green College and West Thomas College which competes on the basis of quality of
education served to their students.
SWOT Analysis
Strengths
 Skilled and Professional faculty:
Teachers and faculty engaged in Regent
College London are skilled and
professional which facilitate in carrying
Weaknesses
 Lack of sufficient amount of financial
resources: In order to expand business
unit, there is a requirement of a large
amount of funds which results in being

out effective and efficient learning
practices.
 Strengthened learning programmes:
Learning programmes organised by
respective business organisation are
based upon on strong and strengthened
ideas and views in order to ensure
growth and development of students.
a barrier in carrying out the same.
 Lack of Transparency: Transparency
is basically referred to fair learning
practices carried out by respective
business organisation.
Opportunities
 Existing learning trends: Existing
learning trends going on in the learning
environment could be adapted by
Regent college in order to attract
maximum number of students or
learners towards the same.
 Implementation of efficient
technology: Technology plays a crucial
role in today's learning environment,
which contributes various additional
values towards effective learning
practices.
Threats
 Competitive environment: Being
engaged in a competitive environment,
it could result in shift of customers for
Regent college towards different
competitive brand available in the
market.
 Uncertainty in environment: The rise
of pandemic COVID-19 has given rise
to a huge uncertainty in environment
which has impacted each and every
business organisation in some or the
other manner.
External Marketing Analysis (PESTLE Analysis)
Macro Factors Factors Examples
Political  Government initiatives towards
betterment and enhancement of
educational activities have been
considered as a influencing factor
associated with higher education in
 Scholarship programmes
organised by government
in order to support higher
education of learners
financially.

United Kingdom.
 Political stability in UK has
allowed educational institutions to
carry out their effective learning
practices.
Economic  Increasing household income has
been a supportive factor in
increasing participation of learners
in higher education.
 The ability of investment
facilitates individuals to save for
their higher education.
 Increasing preferences of
individual learners towards
maximum information and
knowledge.
Social  Demographics of individual
learners including English as a
secondary language has lesser
preference towards respective
college.
 Trend among people in society
towards participation in higher
education.
 A student from France
engaged in speaking
French will face issues in
coping up with the
environment in respective
business organisation.
Technological  Technological advancement in
environment creates a necessity for
respective College to adapt the
same in carrying out their effective
learning practices.
 E-books and other online learning
practices could affect participation
in respective business organisation.
 Video learning sessions as
well as online learning
practices are primary
trends in the existing
learning environment.
Environmental  Integrated routes of bus facilitate
in optimum utilisation of resources
 Minimising the use of
paper will facilitate in

which results in being a positive
factor associated with respective
business organisation.
 Respective business organisation is
required to be aimed at minimising
waste of resources with effective
practices and activities.
contributing additional
values towards
sustainability in
environment.
Legal  Regent College is required to be
abide by Health and Safety
regulations introduced by
government authorities.
 Opening and shutting hours for
educational institutes which is
required to be cope up by
respective business organisation.
 Development of ideal
learning environment as
well as being abide by
opening and closing hours
will facilitate in coping up
with government rules and
regulations.
Target Audience
Primary Audience
The primary and foremost audience for Regent College London is potential learners
between the age of 18-35 as well as existing alumni. For instance, administration representatives
in respective business organisation consider needs and requirements of these target and potential
customer base in order to ensure most suitable and efficient strategies towards the same. In
addition to that, increasing participation of this primary group of students in Regent college will
facilitate in acquiring the major part of revenue by serving education to these students or
learners. Moreover, strategies of respective business organisations are also tended towards
attracting parents of students looking out for higher education as they are the actual sources of
income for these educational institutes.
Secondary Audience
The secondary audience for Regent College is inclusive of entire faculty engaged in
carrying out these learning practices for determined learners or students. For instance, it includes

teachers, professors, mentors, which contribute learning or knowledge to students in their
premises. Furthermore, the secondary audience is equally important for resepctive business
organisation as their primary audience as these individual representatives are engaged in serving
educational knowledge to students or learners.
Marginal Audience
This classification of audience is inclusive of people or individuals that facilitate in
providing growth opportunities to respective business organisation with betterment and
enhancement of existing learning practices. In order to be precise, it creates a strong social
network respective college which facilitates in effective learning practices as well as betterment
of learning environment.
College Strategy
Applying Strategy
Ability of effective application and implementation of determined strategies has been
considered as the most important and essential stage of this mentioned process. In order to be
precise, all the above-mentioned information has determined various different factors and aspects
that will facilitate in carrying out the strategy in an effective manner. With the increasing
preference of individual learners towards higher education as well as quality education served to
them, respective business organisation must consider the use of social media and other online
marketing medium to promote and advertise their brand as well as services. It will contribute
various values towards increasing participation of students or learners towards the organised
learning programmes of Regent College. Furthermore, administration representatives engaged in
respective business organisation must look out for all the negative aspects associated with the
determined strategies in order to prevent the same in carrying out their operations and activities.
Therefore, it will facilitate in accomplishment of desired goal and objectives in an efficient
manner.
Goal Setting
In order to carry out the determined strategy, respective business organisation is required
to develop some specific goals including short-term as well as long-term goals in order to
accomplish the same in the journey towards betterment and enhancement. For instance, it will
define a systematic course of action throughout the journey of Regent College towards their

Digital Campaign. Long term could be aims and objectives that will be completed after a long
period of time i.e., over 3 years. On the other hand, short term goals are small units of these long-
term goals which determines gradual growth and success towards the same.
An example of Long-term goals; Becoming priority preference of students in terms of
education institute for their higher education with immense number of degrees and courses. “To
Top the priority list of students in terms of educational institute with an overall increase of 50-
60% of students in campus within a time span of 5 years.”
An example of Short-term goals; Increasing investment of time and investment upto15-
20% towards effective marketing practices in order to increase strength of students up-to 15% in
upcoming academic year.
Opportunities
Referring to above mentioned information, it finally facilitates a growth opportunity for
respective business organisation with consideration of determined strategy. For instance, Regent
College must include effective marketing practices as well as raise efforts towards sustainability
with minimising wastage of resources in order to contribute values towards the same. It will
facilitate in holding an upright market position among various other competitive brands engaged
in carrying out operations and activities of similar kind.
In order to organise sufficient amount of funds and financial resources, administration
representatives must look out for partnership with other universities as well as businesses which
could support them with sufficient amount of funds. In addition to that, it also includes
maintaining a good and healthy relationship with investors in order to fuel-up business
operations and activities. Therefore, it will contribute various additional values towards
accomplishment of goals and objective of respective business organisation.

REFERENCES
Online
The marketing strategies of universities in the United Kingdom, 2020. [Online] Available
Through: <https://www.emerald.com/insight/content/doi/10.1108/09513549910269485/full/
html>
Trends changing the face of higher education, 2021. [Online] Available Through:
<https://theedinburghreporter.co.uk/2020/11/trends-changing-the-face-of-higher-education/>
Regent College London, 2022. [Online] Available Through: <https://www.regents.ac.uk/?
gclid=EAIaIQobChMIneaew-Cv9wIVz5JmAh3AAQx2EAAYASAAEgL69vD_BwE>
Books and Journals
Antony, J., Ghadge, A., Ashby, S.A. and Cudney, E.A., 2018. Lean Six Sigma journey in a UK
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Bhopal, K., 2020. Gender, ethnicity and career progression in UK higher education: a case study
analysis. Research Papers in Education, 35(6), pp.706-721.
Danvers, E., 2021. Prevent/Ing critical thinking? The pedagogical impacts of Prevent in UK
higher education. Teaching in Higher Education, pp.1-16.
Peruta, A. and Shields, A.B., 2018. Marketing your university on social media: a content analysis
of Facebook post types and formats. Journal of Marketing for Higher Education, 28(2),
pp.175-191.
Pizarro Milian, R. and Davidson, C., 2018. Symbolic resources and marketing strategies in
Ontario higher education: A comparative analysis. Journal of Further and Higher
Education, 42(2), pp.143-157.
Tarrant, M., Bray, N. and Katsinas, S., 2018. The invisible colleges revisited: An empirical
review. The Journal of Higher Education, 89(3), pp.341-367.
Books and Journals