Developing a Digital Campaign for Regent College London: A Project Portfolio

BM562 CW1 Project Portfolio 2020-21
CW1 2020-21
BM562 Project Portfolio
Submitted in part fulfilment of BM562 module projects
Key information
Consultancy group
name
Group 9
Consultancy group
members and student
ID numbers
Client company name
Client contact 1.
.
Supervisor name
Date of submission 3rd May 2021
Project title
The.........take it from the brief...............
1. Ionela Neli Ocrainiciuc
2. Stefan Sorin Gheorghe
3. Gabriela Corina Vezeteu
4. Nicusor Alexandru Vezeteu

BM518 CW2 Project Portfolio 2019-20
Submission Components
To achieve a pass this portfolio must contain all the following elements:
1. The Project Portfolio GROUP/INDIVIDUAL (80% Group Portfolio
and 20% Client Reference)
This project effectively encompasses the reporting of the management of the
whole project. You are asked to compile a portfolio of evidence to show how
you ran the project from inception to completion. This is highly prescribed in
terms of the tasks you need to accomplish and the evidence you need to
provide.
Submitted in part fulfilment of BM562 module projects
TASK EVIDENCE
1 Copy of original brief provided by the client Taken from Blackboard
2 Exploration and agreement of brief, expectations and
outcomes of the project following first meeting with
client
Meeting notes signed by client
3 Detailed Project Plan with monthly updates Original plan plus two
monthly project progress
summaries
4 Signed Partnership Agreement
Document
5 Minutes of all team meetings At least 3 sets of team
meeting minutes
6 Minutes of all supervisor meetings At least 3 sets of
supervisor meeting
minutes
7 Minutes of all client meetings change
8 Showcase evidence Photos, blog, video etc
9 Exploration and agreement of brief, expectations and
outcomes of the project following first meeting with
client
Template is in this
document
10 CLIENT REFERENCE and assessment
It is your responsibility to obtain this.
(This is worth 10% of the final mark of this submission)
Template is in this document
11 Group log of portfolio contributions Template is in this document
12 Any further Appendices which add value to the portfolio

BM562 CW1 Project Portfolio 2019-20
1. Each task must be completed. Make minor changes in sentence structure
2. The overall portfolio will be marked according to the assessment criteria
grid.
3. The overall Portfolio will be assessed at 80% of the coursework 1 mark.
4 The Client Reference will carry 20% of the mark for coursework 1. Clients
will be encouraged to provide individual feedback
Submitted in part fulfilment of BM562 module projects

BM562 CW1 Project Portfolio 2019-20
Project portfolio
Regent College is one of the leading institutions where courses are designed to improve students’
employability and enhance their career prospects. Its lifelong dedication to improving and developing
our students’ skills is fundamental to the success as a college. This ethos is integrated into everything
It does. With an external validation from the Quality Assurance Agency, Regent College London is a
hub for excellence in student support and educational delivery.
Modern campuses:
As a growing institution, its understands that location is vital when choosing which college to attend.
That is why it has five thriving campuses in Wembley, Kingsbury, Harrow, Southall and London.
Home to experienced teachers, thriving communities and inspiring learning resources, these campuses
have been created with students of all ages in mind.
Study environment:
At Regent College London, its makes sure every student courses are designed to improve students’
employability and enhance their career prospects. Its lifelong dedication to improving and developing
our students’ skills is fundamental to its success as a college. This ethos is integrated into everything
we do. From student relaxation areas to dedicated computer suites to modern classrooms, the
campuses have everything feels fully supported from day one. From industry-based courses designed
with employability in mind and strong partnerships with local businesses and organisations, to on-site
support and advice, and state-of-the-art online platforms, students have access to all the resources and
support they need for a successful future.

Submitted in part fulfilment of BM562 module projects
BM562 CW1 Project Portfolio 2019-20
Exploration and agreement of the brief from 1st meeting with client
The complete business consultancy assignment explicitly focuses on the entirely holistic
analysis of the digital campaign regarding the mentioned Regent Group in order to promote and
enhance the brand image and awareness for Regent College London. This entire analysis has
specifically been made and based on its given background of the client organization along with the
associated client problems have also been analyzed properly. To add more to it, a critical examination
has also been done in conjunction with an external analysis that has also been made based on the
PESTEL model framework.
What is the problem(s) or issue that the client needs to address?
Regent College Project:
Introduction
This particular project emphasizes on the development of an effectual digital awareness

campaign for the conglomerate of Regent Group for its promotion of the Brand of its associate
REGENT COLLEGE LONDON. In relevant order for building a viable and valid campaign which
attracts and lures all the students towards the aspect of their active contribution (of the college)
towards the dynamic economy and efficacious strategies that are required for a comprehensive and
exploratory analysis. The digital marketing tool and technique is one of the important and widely
popular campaigning phenomenon and promotional element that helps in gaining prominence within
the field concerning global marketing as per its capability and capacity of indulging a broad audience
that facilitates helping organizations for boosting their all-over performance in its market activity
scenario.
Further background information about the company/competitors/customers etc,
relevant to the problem
Background information of Client and company
The specified client's organization is termed 'Regent College London' and one of its main
contactable individual is Rasika who identifies as a marketing field expert with a very size able
experience and knowledge in the respective field. Rasika had joined the Regent Group in the year
2015 and efficiently directs aspects related to branding, digital and social media marketing, website
and e-commerce development project efforts, strategic, traditional and directional marketing events,
and social media optimization. Moreover, since a long duration she has also been in particular charge
of handling and managing intrinsic communications, public and corporate events, public relations
activities, award ceremonies, and multiple other activities in the college. Rasika possesses eighteen
(18) years of profound experience within her concerned field consisting of additional thirteen (13)
years in educational and academic marketing in both the domestic and international marketplaces.
Furthermore, she is extremely qualified regarding the position for marketing expert in company
Regent Group. Thus, she is the sole client whereas Regent College being the main/client organization.
The Regent College London exists as a technology-driven academic body which provides
various learning module programs for students belonging to several corners of the world. The
institution mainly includes pupils among the ages of 18 to 35 years offering courses specifically
designed towards enhancing their career growth options and the prospective employment of its
students. This college aims to lead in adjoining and providing high and qualitative education regarding
the student cohesion within the territory of United Kingdom. The client/company constitutes
campuses in 5 broad locations amidst the UK comprising London, Southall, Wembley, Harrow, and
Kingsbury. Mentioned company believes in continual enhancement and thereby it is constantly and
relentlessly undergoing one robust technical transformation for improving its technological
capabilities pertaining to the purpose of transforming its studying and learning environment much

more effective and efficient for learners. The Regent London College has earned revenues that are
worth 3.18 million pounds and it constitutes higher than 200 staff as of recently.
Competitors
The competitors for the business pertains to related organizations which provide almost same
kinds of services in the similar markets. The Regent College is one of the private universities of
London where there are quite a few other privately based colleges that includes the 'University of
Buckingham, the Law university, The Institute of London Finance and Banking, and the BPP
University institutional College. Although the Regent London College exhibits a broad range of
academic curriculum and talent/skill event programs which are not actually offered by a lot of its
rivals. Moreover, the institution is one biggest private scale university of London which gives it much
greater platform of adherence and recognition among students. The mid-range fee of this college is
very reasonable in its comparison against government-aided universities. Where the widest population
of UK and the world are lured to the public universities like the Oxford University, the University of
Cambridge, London University, and more of others, Regent College significantly has generated
virtues through keeping the admission-fee within an average range. The yearly fee of its full-time UG,
PG and Diploma courses at the University of London is 9000 in pounds, the yearly fee regarding the
same lessons is 14,000 in UK pounds in the Regent College. The bigger price is validated by its
luxurious environment provided by this college to the students.
Customer target market
The customer related and oriented target client market in the business sectors keenly addresses
the concerned consumers who are prospective of making a purchase of offered services and products
concerning the brand in order that the brand’s strategic approaches are aligned towards the
requirements of such potential clients. The Regent College is the private academic institution which
charges high fee from the students compared to the public sector universities in London. Thus, the
institution targets pupils with robust financial backgrounds. Furthermore, the university poses
educational opportunities and assists the students from diversified academic backdrops and
capabilities. The learners with age structure ranging from its 18 to 35 gaps are aimed by the college.
This institution in the digital campaigning should aim at the virtue created by the luxurious brand
regulation to lure clients from different backgrounds. Its digital campaign should raise the concept of
such exclusive, unique and attractive educational surrounding so that students from higher income
families and communities also perceive this value precisely and become indulged to enter the college.
Key deliverables/What would be a ‘successful’ outcome for the client, by the end of the
project?
The key result for particular respective the client is for increasing the unique brand image
awareness of the mentioned Regent College London regarding the promotion of its digital marketing

campaign. Also, in addition to it, the topmost priorities include its top three concerns that the Regent
College requires for addressing at the soonest and earliest. The first most important issue is that of the
implementation of relevant technologies for its digital transformation campaign promotion. This is
one of the biggest significance since in the far-off places the dynamic learning era of digital efficiency
depicts the qualitative aspects of educational standards in an institution. Following this is that the
college should incorporate few more competitive cost strategies so that students in financial crises
could pursue studies in this college. In its digital campaign, Regent college needs to highlight
magnificently its technical capacities, positive high work performances, and related promises of
luxury provision for attracting selected and filtered students for enhancing their rates of admission.
The third-most vital issue is that which has been already identified as funding which seems important
for planning the enhancement of the digital transforming process in London's Regent College.
Concerns/limitations raised by the client (e.g. costs, client availability)
For the client it is important that this campaign meets the necessary requirements that have
undergone the process of the campaign meet and these need to be met as per the concerned deadlines.
Also, the factors and dimensions of time, money, brand image promotion and awareness also need to
be met properly. First and fore-mostly the campaign goals, aims and objectives need to be very clear
or else the main message in this specific context regarding the introduction of advancement of
technological upgrade in the academic workflow structure. One more thing of importance as per
client's notice is that a better briefing message should be made and drafted so that the concerned
public relations team can immediately look to the needs of promoting the associated messages that
need to be delivered promptly. All the goals that are made need to be made at once acceptable to the
targeted audience so that there remains no scope thereof to blame either the clients or the campaign
makers. The particular campaign of educational promotion of the Regent College need to be adressed
with specific concerns and its related limitations also need to be adhered to and countered so that the
visualization of goals and deadlines could be efficiently met and dealt with. Another concern of the
respected client is that there should be or need to be a proper scheduling of the campaign process so
that there exists no scope of any kind of either overloaded, repeated information or any sort of
misinformed messages that are imparted with the public and the reason behind this is to uphold and
embellish the reputation of the college.
CONCLUSION
From the above conducted study regarding the formulation of the project portfolio of the
Regent Group's Regent College London's external environment it can be fairly summarized and has