Consultancy Project

Consultancy Project

Contents
INTRODUCTION...........................................................................................................................3
SITUATIONAL ANALYSIS..........................................................................................................3
POSSIBILITIES..............................................................................................................................6
SPECIFIC PROJECT......................................................................................................................8
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
Appendix-1....................................................................................................................................14

INTRODUCTION
Business consultancy are the professional services with the help of which the expert
provides their recommendations on the basis of analysis so made by them on specific areas. The
experts have knowledge in specific domain and accordingly they undertake projects of
consulting (Yeboah, 2016). They analyse the situation and the impact of business environment so
that the extent of the influence of various factors and business operations can be determined. In
this report the organisation that is taken into consideration is Prawn in the Lawn which is a
restaurant offering fresh seafood and dishes of fish. It is located near Highbury, North London
that can easily attract significant number of customers. In this report various problems that are
faced by the restaurant are identified by the consultancy with the help of primary and secondary
data and accordingly a strategic action plan will be formulated that can help them in resolving
such issues.
SITUATIONAL ANALYSIS
In order to understand the internal and external environment of a business, managers use
various methods so that the current trends in market affecting the alibility of business in making
profits can be assessed. Prawn on the Lawn is a restaurant offering wide variety of fresh seafood
and dishes of fish to the customers so that their satisfaction can be achieved and profits can be
earned. In order to analyse the situation in market for growth of the restaurant various
approaches can be used so that the trends in market can be known which are favourable for its
growth (López, Meléndez and Gámez, 2020). Also it will help in identifying the issues that are
faced by restaurant so that solutions that can help in dealing with such problems can be found
which can help in increasing the profits of restaurant. Following are the industry trends that are
identified in UK which can help in identifying various growth opportunities in market for Prawn
on the Lawn:
 Technological advancements: Technology is advancing in UK and the research and
development is improving technology are also increasing so that convenience of people
can be increased. With the advances in technology the restaurants are able to provide
better services to their customers so that fresh food of high quality can be provided to the
customers and they can be given high level of experience. The use of technology has
increased so that highly effective and accurate services can be generated for customers

which help the restaurant in gaining a competitive advantage. The technology plays very
crucial role in satisfying the customers in the restaurant industry as with this advanced
machineries the time in making the food available to the customers can be reduced.
 Promotion of industry: As the government of UK promotes the expansion and
development of businesses it leads to increase in number of competitors in market for the
restaurant industry. This means that the entry of companies in this industry has become
easy which is also increasing competition in market (Nicholas and Steyn, 2017). The
seafood is preferred by the customers due to which threat of new entrant is high in the
industry and to cope up with various strategies need to be adopted by the business
individually.
 Innovation to improve customer experience: Innovations are done in this industry so that
the experience of customers can be enhanced that can help in giving them high quality of
food and services. With the increasing innovation the ways of providing services are
constantly changing which also requires that the businesses in this industry have highly
skilled and talented workforce who can modify their services so that high customer
satisfaction can be achieved. Involving innovative services also help the restaurants in
gaining a competitive advantage in market.
 Use of organic products: As the environmental conditions are deteriorating and pollution
is increasing the use of chemical products in the industry is decreasing so that the
customers can be prevented from harmful effects. This has increased the trend of using
organic products so that natural products can be used for serving the food to the
customers so that food can be given to the customers which have least side effects. It also
enhances the customer experience and improves their well being thereby improving the
position of restaurant in market (Gino, 2018).
 Growing awareness of people: With the increase in awareness among people of UK
about restaurant the people are using services of restaurants taking into consideration the
quality of the food that they offers as well as the freshness of the food so that they can
remain fit and active with good food which can also help in improving their lifestyle.
With the growth in demand of such for seafood in market the supply of the service is also
increasing with many new competitors emerging in market leading to increase in
competition.