Consultancy Project for British Telecom

Consultancy Project
Prepared for British Telecom
By XYZ Consultant
Date: _______

Table of Contents
Introduction......................................................................................................................................3
Project Details..................................................................................................................................3
Part 1) Evaluate and summary of BT’s current strategic position..........................................3
Part 2) British Telecom wish to strengthen capability through strategic and disruptive hiring
of people into key leadership roles.........................................................................................5
Part 3) British Telecom operate in a global competitive environment and in multiple countries
across a range of cultures.......................................................................................................8
Part 4) British Telecom is seeking to undertake a range of significant acquisitions and/or
mergers to maximise their competitive advantage in a challenging market..........................9
Cost estimate..................................................................................................................................11
Project Plan....................................................................................................................................12
Conclusion.....................................................................................................................................12
References......................................................................................................................................14

Introduction
The consultancy that has been taken into consideration is of British Telecom (BT), which
is looking forward to successful bring change within the management system, so that reduction
could be made of the impact of uncertain external environment. Basically, British Telecom
Group Plc is one of the leading multinational telecommunications holding company
headquartered in London, United Kingdom. At current, organisation is conducting it's operations
in more than 180 nations, which made this organisation as one of the largest provider of fixed-
line, broadband and mobile services in the UK including the IT services (Huemann, Keegan and
Turner, 2018).
Including this, it has been found that British Telecom is also going to make some
transformation within the existing services offered by them to customers, through improvising
mobile and fixed connectivity. This is going to be made through setting new standards for
customer experience, and providing digital skills for more than 10 million people and businesses.
On the other hand, another British Telecom is also changing the way people and businesses
interact with its products and services. But, the issue that came in front is that since, British
Telecom is working in more than 180 countries it is hard to bring change effectively, where
principle issues are directly linked with developed strategies in relation with Mindset, Culture
and Leadership. This report will be enclosed with number of key challenges, which leadership
team of British Telecom will face in upcoming future. Along with this, report will also put light
on capability through strategic and disruptive hiring of people into key leadership roles, which
would lead to improvise the existing culture followed by company which will support flexibility,
innovation and intrapreneurship as well, through all elements of business.
Project Details
Part 1) Evaluate and summary of BT’s current strategic position.
Summary of BT’s current strategic position:
Over the years, global services strategies that has been developed and followed by British
Telecom has specifically experienced difficult time period, which resulted high level of debt that
took place due to ample number of reasons like heavy debts because of massive use of joint
ventures in more than 180 countries (McGivern and et. al., 2018). Along with this, it is also said
that British Telecom which developed a specific global strategy, where organisation was offering

products that were carrying homogeneous nature, leading to a needs-based strategy focusing on
multinational corporations instead of products intended for domestic use, as they offer in the
United Kingdom. But, there are many rivals like Verizon Business, AT&T, Orange Business
Services and more are serving to customers with competitive price, which impacted negatively
upon overall performance level of the company. Away with this, if it is talked about BT's
weakness, then they have considered high senior management turnover, which mostly impacted
over strategical formation process (Welcome to Technology’s Business Briefing, 2019).
Key challenges that are faced by the leadership team at BT
After analysing current strategic position of BT, there are number of key challenges that
leadership team of this company has faced and some of these are presented underneath: Accountable leadership roles and decision making: Since,British Telecom is dealing
with high senior management turnover ratio, which affected the development of strategies
in relation to company's welfare. Basically, innovation and agility are the two major
factors that would lead British Telecom to facilitate success. Under this, the major issue
was that company as dealing with lack of decision making because organisation was
already having good number of leaders (Boman, Brooks and Rooke, 2018). People's mindset and culture: Another crucial challenge that was faced by British
Telecom was that linking with cost of service and communication as well. This was
specifically needed by the organisation to remove or to reduce in order to bring the
change for betterment of their own and to serve better to both existing and new
employees. Basically, organisation was looking forward combined itself with a continued
focus on cost transformation across the group, which would lead British Telecom to
resolve all the issues related to prices faced by its potential customers. This convergence
would help firm in raising their EBITDA (Yan, 2019). Traditional approaches: If it is analysed than, it is said that both convergence along with
the innovative approaches are something that within BT, as it started lacking because of
the traditional approaches utilised by BT. Along with this, it is also said that promoting
many different services in front of customers worldwide is something that this
organisation was doing considering traditional approaches. This could be understood with
a good example of British Telecom where this organisation is approximately 65 percent
of these services are traditional. Including this, approximately 35% that is considered to