Consumer Behaviour

Running head: CONSUMER BEAHVIOUR
CONSUMER BEHAVIOUR
Name of Student
Name of the University
Author Note

CONSUMER BEHAVIOUR1
Part B:
The Versace brand advertisement will fulfill the needs of luxury fashion of the customers
such as leather accessories, ready to wear accessories and others. The brand targets the high end
segment of the market and offers its products at a premium price. People who have higher
purchasing power and urban lifestyle are basically attracted to the brand. The company uses
social media, retail stores, its official website and others to spread awareness of its products and
therefore it can be said that the mediums are suitable for the target market. However some
options can be added such as to improve the ease of customers. The triggers in the advertisement
is the brand name itself and association of the brand with various celebrities or celebrity
endorsements, quality of the products and others are some factors that trigger the customer
choice. Some barriers can be lack of sufficient information to the customers of the target market.
In order to lower the barriers, the company has adopted social media marketing strategy.
Response to question 1
A trigger refers to an event that creates a sense of urgency in the customers and the
creates a sense of need in the customers and this influences the buying process. For instance, a
sudden need to buy a camera leads the customer to search information about the same in the
internet and reading different reviews (Bigne, Llinares & Torrecilla, 2016). The triggers differ
from one organization to another and it also depends upon organizational roles. Through
understanding the triggers, the company can understand the target market, improve the messages
to that target market and others. In order to understand the triggers it is necessary to understand
the buyers personality who buy the organizations product, try to identify all those factors that