Internet Marketing for University Students and Young Professionals

Running head: INTERNET MARKETING
INTERNET MARKETING
Name of the Student
Name of the University
Author Note

1INTERNET MARKETING
Target Market
The target market which the company caters to are the University students and the Young
Professionals who use the given bike shop services because they make use of the bike as their
daily transportation purposes (Chocolatespokes.com. 2018).
Consumer personas
The consumer personas help in understanding the kind of customers which the customer
aims to serve. The customer personas of the two different customers have been given as follows:
Customer name 1: John
Profile summary
John is a young university
boy who likes adventures and
wants to engage in various
activities throughout his day.
Often updates and services
his bike.
Personality: Active,
passionate, energetic
Interests:
John likes to go on long bike
rides
He is an active personality
Media and brands
John is highly conscious
about the brand he makes use
of and may like to associate
with only considerable
brands.

2INTERNET MARKETING
and parties regularly
Uses his bike to go to and fro
Age: 20 years
Occupation : Second year
student at the University
Status: Income level: >
15000$
Location: Denver
Motivations
Gets motivated by:
 Free benefits
 Unique offers
Influences:
John is influenced by :
 Social media trends
 Peer group