Consumer Behaviour and Insight Assignment Solved (Doc)
Added on 2020-10-22
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Consumer Behaviour andInsight
EXECUTIVE SUMMARY This report summaries that to understand the consumer behaviour management mustapplies different market approach so that goods and services are produce in order to satisfy theirdesire. There are various stages of consumer decision making that help to analyse the basic needand requirement that help company to manufacture goods according to the trends. Apart fromthis there is a basic difference and comparison in the context of business 2 business and business2 customer. Beside this report also summarise that marketer of company can influence the stagesof decision-making process. Thus, it can be said that while determining consumer behaviourcompanies are able to expand their business and increase market share. In last it has beenfounded that behavioural, cognitive approaches are being implemented by management ofcompany to ascertain the actual behaviour of people so that proper plan are made to increasesales during a time frame.
ContentsEXECUTIVE SUMMARY ............................................................................................................2INTRODUCTION...........................................................................................................................4SECTION 1......................................................................................................................................4Stages of consumer decision making...........................................................................................4Explain the black box model of consumer behaviour, and how it influences marketingdecisions. .....................................................................................................................................6Map out the decision-making process for one product or service. .............................................7SECTION 2......................................................................................................................................8Comparison and differences of decision making in context of B2B and B2C............................8Approaches to market research used to understand decision making process. .........................10SECTION 3: Decision making process.........................................................................................10Marketers can influence the different stages of the decision-making process of B2C and B2B.....................................................................................................................................................10CONCLUSION..............................................................................................................................12REFERENCES .............................................................................................................................13
INTRODUCTIONConsumer behaviour is related to the process of studying the behaviour of consumer inrespect to a product or service. Nowadays behaviour of consumer keeps on changing dependingon the variety of goods and services available in market (Albayrak, Aksoy and Caber, 2013).Marketer of companies applies various observational activities to study the action of customer inthe market and develop product accordingly. This is because customer also insight the entireinformation for the numerous product that are present in the market. To understand the customerbehaviour, Airdri is selected that produces beautiful and luxury hand dryer. The assignment covers the stages of consumer decision making, the importance of map apath for marketer to understand decision of clients. The key differences of the decision-makingprocess in the discourse of B2C and B2B is discussed. Various approaches and method of marketresearch is shown, and the report focuses on different stages of decision making with certainexample. SECTION 1Stages of consumer decision making.In recent time, the customer are becoming more advance while purchasing a product orutilizing a service. This is all because of evaluation of digital technology and shopping thatcompletely change the customer behaviour. So, the marketers have to look into unique method tomake customer attracted towards their product. In Airdri, Manager is responsible to sell handdryer in market therefore they must have proper knowledge about the customer behaviour andhow client makes their decision for buying Dryer (Stages of Consumer Decision making, 2018).Thus, manager study the model of consumer buying decision. This model has basic 5 stages thatare discussed below: Need Recognition: This is the basic step of this model that is related to need identification of customer. Themarketer managers of Airdri first of all determine the desire and want of customer and alsodevelop method to satisfy these needs. The recognise what all feature customer need in handdryer so they tries to develop all specific features accordingly. In case if consumer do not findthe good specific to their need than they will look for other option. As customer are mainlyinfluenced by the design, product quality, attractive features etc. So, it is the responsibility of
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