This study aims to evaluate the consumer purchasing behavior for Lamborghini Aventador. It includes a survey conducted through a free online instrument to gain insights into the motivations, influences, and perceptions of customers. The findings show that performance and brand value are key motivators for purchasing the car, while advertisement plays a significant role in influencing buying decisions. The study also explores the impact of the car's features, influences on purchasing decisions, and customer satisfaction with the price and value of the product.