Consumer Buying Behaviour and Marketing Psychology

Running head: CONSUMER BUYING BEHAVIOUR AND MARKETING
PSYCHOLOGY
Consumer Buying Behaviour and Marketing Psychology

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 2
Table of Contents
Purpose.................................................................................................................... 3
Development of a survey instrument................................................................................ 3
Administration processes.............................................................................................. 3
Data Analysis and Key Findings..................................................................................... 3
References.............................................................................................................. 10
Appendix................................................................................................................ 12

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 3
Purpose
The main aim of this study is to examine the buying behavior of herbal soap
Development of a survey instrument
This technique is imperative in performing this research by considering the online tool named
as monkey survey. This tool is vital to get the factual information in favour of the research
issue.
Administration processes
The initial section is significant to create survey questions for conducting this study as it
involved 10 questions. Consequently, survey through questionnaire was sent by entailing
diverse sources as email and social media sources. Through this, different opinion of people
has been obtained as it could be associated with the herbal soap. For conducting this survey,
18 consumers were selected.
Data Analysis and Key Findings
The following table demonstrates the opinion and views of people towards the concern:
Q1 Have you ever purchased the herbal soap of the Australian Natural Soap company
ANSWER CHOICES RESPONSES No. of Responses
Yes 61.11% 11
No 38.89% 7
From the evaluation, it founded that 61.11% of people purchased the herbal soap of the
Australian Natural Soap company while 38.89% were never ever purchased this product.
From his, it is illustrated that the behavior of consumers is depended on the awareness of
product in the market (Ndubisi, 2014). Hence, the organization should be needed to use an
effective marketing approach for increasing awareness and affected the overall productivity
(Aslihan Nasir and Karakaya, 2014).

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 4
Q2 what is the motivation of purchasing herbal soap of Australian natural soap
organization?
ANSWER CHOICES RESPONSES No. of Responses
A. Price of product 22.78% 5
B. Culture
22.22% 4
C. Loyalty
27.78% 5
D. Friends or family
members 22.22% 4
The above data depicted that most of the consumers are motivated by their loyalty for
purchasing herbal soap of Australian natural soap organization. While, others believed that
culture, price, and friends could also influence the behavior of purchasing. Thus, it can be
recommended that organization should be needed to give the value to the consumers as
compared to their competitors for increasing their loyalty and retain them for long terms
(Krishna and Schwarz, 2014).
Q3: What do you think about herbal soap of Australian natural soap organization?
ANSWER CHOICES RESPONSES No. of Responses
Very likely 22.22% 4
Likely 50.00% 9
Neither likely nor unlikely 22.22% 4
Unlikely 5.56% 1
Very Unlikely 0.00% 0