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Consumer Behavior and Marketing Psychology Case Study 2022

Create a 7 to 8-minute video discussing and analyzing a recent purchase based on the 5-step Consumer Decision Making Process.

18 Pages1450 Words19 Views
   

Added on  2022-10-04

Consumer Behavior and Marketing Psychology Case Study 2022

Create a 7 to 8-minute video discussing and analyzing a recent purchase based on the 5-step Consumer Decision Making Process.

   Added on 2022-10-04

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Consumer behavior and marketing psychology
THE AUSTRALIAN NATURAL SOAP COMPANY
Consumer Behavior and Marketing Psychology Case Study 2022_1
Concept of consumer behavior
Consumer behavior is the study of the way groups , individual
customers or organizations buy, use and dispose the goods or services
in order to satisfy their wants and needs.
It is also the actions of the customers in terms of marketing along with
the motives underlying those decisions.
It can be also said that consumer behavior is the decision process of
people purchasing goods or services for the personal consumption.
Consumer Behavior and Marketing Psychology Case Study 2022_2
Consumer Behavior and Marketing Psychology Case Study 2022_3
Factors affecting consumer behavior
The marketing factors as price ,product design, positioning , packaging
and distribution.
Personal factors as gender, age, income level and education .
Psychological factors as product perceptions, buying motives and
attitude toward product.
Situational factors as purchasing environment and time.
Social factors as reference groups, social status and the family.
Cultural factors as religion, caste, class and sub-castes.
Consumer Behavior and Marketing Psychology Case Study 2022_4

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