Consumer Behavior and Marketing Psychology | Report

Running Head: HRM
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Individual Reflection
Consumer Behavior and Marketing Psychology
2/13/2020

HRM
1
Contents
Introduction......................................................................................................................................2
Leadership Style..............................................................................................................................2
Organization factors for being an effective leader..........................................................................3
What can I do to continually develop my leadership skills?...........................................................4
What are the three key actions that I need to implement to further develop my leadership skills. .5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

HRM
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Introduction
The report is the individual reflection that will apply the theory and concept of People, Culture
and Contemporary Leadership. In this report, Self-leadership style will be analyzed and the
organizational factors which are inhibited in me as an effective leader will also be elaborated.
There are several things that I have to do to develop my leadership style more appropriate which
will be enhanced in this report (Gajjar, 2013). The certain actions taken by me to develop my
leadership skills will also be enhanced. It is the marketing technique to communicate with the
customers through the different styles such as advertising, personal selling, by public relations,
interactive with them, etc. which will also be enhanced in this report.
Leadership Style
Leadership is one of the most important concepts that is used in the business organization. This
concept also affects the overall consumer behavior as the proper leadership guides the employees
and they become successful to attain the attraction of the customers. I have analyzed that
effective leadership also impacts the overall marketing process of the business and also manages
the behavior of consumers towards the particular process of the organization. The behavior is too
essential in the business. I have experienced that the traits and skills of leadership are included as
a behavior of the consumers that plays an essential role in the business. As per my opinion, the
leader’s behaviors highly impact on the employees (Hofmeyer, et al., 2015).
I have several leadership styles that manage the marketing of the organization as well as
consumer behavior towards the organization. I have several styles of leadership that improve the
overall process of the business. I have owned a participative leadership style. By this style, I
have analyzed the input from employees on all the decisions of the company. All the company
issues can analyze by adopting this leadership style. Participative leadership is really too
effective in the overall process (Rani, 2014).
I also have a transformational leadership style, so I interact with my team in a proper manner and
identify the several changes needed by the employees. Through this process, the proper vision
creates as per the inspiration of employees. I described my participative leadership style by taken
major participation in the employee’s decisions and take several views from the employees