A marketer can make use of this information for: Constructing a sales promotional technique Constructing or deciding on a customer approach system and medium Framing the marketing campaign design Understanding the differences in profile of the target audience to recognize, communicate and deliver customized offerings based on consumer behavior and buying process. The creative campaign was aimed at attracting the attention of the target audience by extending the campaign towards school and college student programs (smoking- demographic), people with risk-taking lifestyle (psychographics) and the people who are