Consumer Behavior Research: Understanding Client Needs and Demands

This presentation explores the principles of consumer behavior, including customization of products based on client needs and demand. It also discusses the findings of recent research on the role of temporal distance and color in future-directed imagery, as well as the impact of globalization on identity, culture, dispositions, and behavior. Recommendations for companies include improving product quality through image matching, process re-engineering, and collecting time measure responses.

Consumer Behavior Research
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CONSUMER BEHAVIOUR PRINCIPALS
• Using different colures to customize the products more
clients oriented.
• Develop interdisciplinary knowledge of clients behaviour
from the designed vantage point of end consumers.
• Upgrade the products as per the clients needs and demand.
• Customization of the products after considering the basic
demand and need of clients.

FINDING FROM THE ARTICLE
• It shows that how company could see the demand
of the clients.
• It assist in developing the products and services as
per the visual perception and underlying
mechanism of the clients.
• Better communication through the advance
technologies will be the core to set link with the
clients in market for their satisfaction.

RECOMMENDATION TO COMPANY
 Company could improve the quality of its existing products and service by
using following methods
 Image Matching.
 Reconstruction or re-engineering of the process
 Response time and
 Collecting time measure responses

REFERENCES
Lee, H., Fujita, K., Deng, X., & Unnava, H. R. (2017). The role of
temporal distance on the color of future-directed imagery: A
construal-level perspective. Journal of Consumer Research, 43(5), 707-
725.
Cleveland, M., Rojas-Méndez, J. I., Laroche, M., & Papadopoulos, N.
(2016). Identity, culture, dispositions and behavior: A cross-national
examination of globalization and culture change. Journal of Business
Research, 69(3), 1090-1102.