Consumer Behavior Assignment - H.Samuel
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Added on 2020-01-28
Consumer Behavior Assignment - H.Samuel
Added on 2020-01-28
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UniversityCONSUMER BEHAVIOUR AND CUSTOMER INSIGHTNameLecturer’s Name
Consumer behaviour and customer insightTable of ContentsSection A.........................................................................................................................................3Q1. Understanding of consumer behaviour insight and marketing decisions which need urgentattention of marketing managers of the H.Samuel..........................................................................3Q2. Three research objectives for the developing of the consumer insight for H.Samuel..............4Q3. Linking of consumer behaviour model with that of the consumer decision making whilepurchasing of H. Samuel’s product.................................................................................................4Q4. Proposal of appropriate research methodology........................................................................7Section B..........................................................................................................................................8Q5. Presenting and critically discussing of the three research objectives.......................................8Q6. Conclusion and Recommendation..........................................................................................10Q7. Reflection on the theoretical models......................................................................................10Page 2 of 12
Consumer behaviour and customer insightSection AQ1. Understanding of consumer behaviour insight and marketing decisions which needurgent attention of marketing managers of the H.SamuelConsumer behaviour refers to as the study of groups of individuals, individuals or evenorganisations as well as the processes that are used to select, use, secure and dispose of theservices, products, ideas and experiences for satisfying their own needs and demands.Similar kind of behaviour has been noticed from the case study provided where H. Samuel hasbeen the Jewellery company has encountered a lot of consumer behaviour releases which hadliterally impacted upon his reputation however consumer behaviour eventually built up hisgoodwill in many of the existing markets through the face today it could be eventually noticedthat the consumers of H. Samuel by nature well-versed over the decision of purchasing or buyinganything from the jewellery shops but simultaneously acquire emotional violation on theirpurchase. it is suggested that the more the jewellery outlet fabulously deals with the changingbehaviour of consumers, the higher the success and growth could be achieved in the fields ofbusiness this is because Shoppers in this era eventually much more demanding and educated andis sometimes tough to be handled. As per the observation of Erevelles et al. (2016), on the otherhand, the consumer Insight could be regarded as an interpretation of the trains within humanbehaviours that aims for increasing the effectiveness of any service and product for the customeralong with the increase in sales for the mutual benefit gained by them. From the case study, theconsumer behaviour insight could be eventually stated as an non obvious understandingregarding the customers of H. Samuel which if are acted upon, possess the potential for changingthe behaviour for their mutual benefits. The consumer insights that have been derived for thejewellery shop in H. Samuel facts have been discovered. From this facts it has been discoveredthat almost 77% of the world's consumers shop for the jewelry or conduct their Discovery onlinefor making final purchasing decisions in the store. The feedback which is extracted from thecustomers after selling the product of H. Samuel has shown mixed feelings and behaviour whichis difficult to analyse. Samuel, out of the three consumers to have given good reviews on thepurchase of jewelleries from H.Samuel whereas according to one customer, negative feedbackhas been received this is because according to the customers the behaviour and conduct of theemployees were not good and this seems to be quite is possible without apologizing his or hermistake so the consumer review it the biggest that the consumers had been Furious over thePage 3 of 12
Consumer behaviour and customer insightcustomer service provided by this company H. Samuels. In accordance with the case scenario,the manager of the company must look after at improving the customer services and trainemployees for behaviour nicely to the consumers in order to Grab their attention more. Themanagers are even required to look after in improving the quality of the products and servicessold by them. For more attractive and attention seeking to motional activities are to be held bythe managers of the company in order to enjoy a large market share and that he is all the goalsand objectives that are set by the organisation.Q2. Three research objectives for the developing of the consumer insight for H.SamuelAs in terms of the case study for the better operation of the company research is to be conductedfor the better operation of the organization as to support the operation of the organizationalmarket. As mentioned by Andaleeb and Hasan, (2016), every research has specific objective thatguides the operation of the research work. Without objective research. From the case study asunderstood the research that is to be conducted is required to have the objective of getting aninsight of the consumer behaviour. The second objective would be to identify the factorsmarking the changes in the consumer behaviour. The third objective will be to analyse the modelof consumer behaviour model and to follow the Corporate Social ResponsibilityQ3. Linking of consumer behaviour model with that of the consumer decision makingwhile purchasing of H. Samuel’s productAs per the views of Panzone et al. (2016), the theory of consumer behaviour crucially blends fewelements from the social anthropology economics and marketing behavioral economics andpsychology. It typically examines the way by which attitudes preferences as well as emotionsaffect the purchasing behaviour of individuals. It is eventually concerned with economic as wellas social impacts that the consumption as well as the purchasing behaviour has over both overthe wider society and the consumers. The concerned study of the consumer behaviour eveninvestigates the impacts over the consumers belonging to groups such as friends family referencegroups sports as well as General society. It is concerned with every aspect of buying behaviourfrom the pre purchase activities till post purchase activities. As informed by Mandel et al.(2016), it is basically concerned with every person involved in directly or directly within thepurchasing decisions as well as consumption activities including opinion leaders and brandinferences. Through the early research, it has been observed that the behaviour of consumerswhile purchasing something is quite difficult to anticipate since the keep changing from time toPage 4 of 12
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