Consumer Behavior Research: Understanding Client Needs and Demands
This assessment task requires students to bring the latest consumer behaviour research into practice by presenting on six research articles from the Journal of Consumer Research.
5 Pages265 Words200 Views
Added on 2023-06-13
About This Document
This presentation explores the principles of consumer behavior, including customization of products based on client needs and demand. It also discusses the findings of recent research on the role of temporal distance and color in future-directed imagery, as well as the impact of globalization on identity, culture, dispositions, and behavior. Recommendations for companies include improving product quality through image matching, process re-engineering, and collecting time measure responses.
Consumer Behavior Research: Understanding Client Needs and Demands
This assessment task requires students to bring the latest consumer behaviour research into practice by presenting on six research articles from the Journal of Consumer Research.
Added on 2023-06-13
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