Strategic Approaches of KFC and McDonald’s for Expanding Business in China and India

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Table of Contents
Introduction...............................................................................................................3
Strategic approaches of KFC and McDonald’s.........................................................4
Strategy for expanding company into India..............................................................4
Conclusion.................................................................................................................5
References.................................................................................................................6

CONSUMER BEHAVIOUR 2
Introduction
Kentucky Fried Chicken is the restaurant of American fast food, which is
headquartered in Louisville Kentucky. The specialization of the company is in the
fried chicken and considered the World second- leading chain of restaurant
(ANNUAL REPORT, 2018). The other is Mc Donald’s was established in the year
1940, it is the world’s largest chain of restaurant by profits which is $21.025
billion serves more than sixty nine million consumers on daily basis in 2018. In
this report the dissimilar approaches of KFC and McDonald’s to expanding their
business in China is examined and further efficient strategy which other company
can adopt to expand in India is suggested (McDoanlds Annual reports, 2018).
Strategic approaches of KFC and McDonald’s
KFC entrance into the market of China was done by the mode of joint
ventures through the Chinese local firms in the year 1987. The China governments
select KFC, its major combined partner in the first case of entry. Thus KFC, enter
in country of China through the joint venture with Department of Government. The
company also came into joint venture with few more firms, which is local to
enlarge and grasp the market of local Chinese (Oliveira & Schneider, 2015). The major
purpose to select this approach for expanding in China was made because the