International Business: PDF

   

Added on  2020-04-21

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Running head: INTERNATIONAL BUSINESS OF KFCINTERNATIONAL BUSINESS OF KFCName of the StudentName of the UniversityAuthor Note
International Business: PDF_1
INTERNATIONAL BUSINESS OF KFCCompany Background of KFC:The American fast food company Kentucky Fried Chicken is known as KFC and it is thesecond largest fast food chain in the world. The home country of the company is America andthe headquarter of the company is inLouisville, Kentucky. KFC is the subsidiary of the Yum!Brands (KFC, 2017). Though the company offers various kinds of fast foods, the basic offeringof the company is based on chicken. International Operations:The key foreign market of KFC is Asia. The business operation of the company iswidespread in Asia. Among the 123 countries within which the company is operating, India isone of the biggest markets of the company. The company has 350 outlets in India and thebusiness of KFC was refranchised in 2015 (Mishraand & Dwivedi, 2013). Among all the outlets,one third is operated by franchisees, later were sold to Sapphire Foods India Pvt. Ltd. The firstoutlet of the company was in Bangalore and the company started expanding its business outsideBangalore in and from the year 2004 (Gera, 2012). The company also has updated menuaccording to the demand and taste of the Indian people. There are different meals and combos forthe customers. On the other hand, the offerings of the company to its home country are different.However, the outlets of the company in America are also owned by the franchisees or the by thecompany (KFC, 2017). In India, the brand of the company is as much known as it is in its homecountry. The KFC is itself a brand to the consumers of India, whereas in United States thecompany operates under its parent company.
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