Consumer Behaviour and Insights

Consumer Behaviour
and Insights

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
The many phases of customer decision-making..........................................................................3
The necessity of charting marketers' decision-making processes and understanding.................4
The distinction of decision-making between B2B and B2C.......................................................5
The many techniques to B2B and B2C market research have been used for understanding
decision-making...........................................................................................................................6
Marketers' effect on B2C and B2B decision-making..................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Consumer actions are referred to be decisions on activities taken by a consumer during the
buying process and which affect the buying behavior of consumers. Consumer behavior covers
everything they want and want, how the items may be purchased, used or delivered to make
decisions, etc. Therefore it is extremely necessary to understand their behavior and parts of their
behavior that influence their decisions concerning the purchase of a product for the company
organization to thrive (Alfakhri, Nurunnabi and Alfakhri, 2018). A study of major market
research enterprise "2insights Research," situated in England, UK, is presented in the current
consumer behavior report. The report discusses the phases of customer decision making and why
a marketer has to plan purchase route. This report discusses research formats to study B2C's and
B2B's decision-making processes. In the last report, the effect of marketers on different decision-
making phases will be highlighted.
MAIN BODY
The many phases of customer decision-making
Consumer decision making relates to a multiple phase procedure in which the consumer's
decision at the conclusion of the procurement process is determined and verified. The end
customer is seen as a heart and soul in terms of stability in the consumer choice making process
for the company organization. The final consumer is the end user of the supply chain. The main
distinction between a customer and a consumer in the business environment is that a person buys
a product in return for a product in which the person consuming the product is regarded to be a
consumer or an end user. The decision-making process includes both customers and consumers.
The following 5 steps are explained as a result of the Customized 2insights Research Market
Research Solutions service:
 Recognition of needs: In the first stage of consumer choice, the requirements, wishes and
desires of the customer are identified. The necessity is seen as a trigger for consumers to
actually purchase a product or service (Quijada, Arriaga and Domingo, 2021). The
company has complicated tasks in determining which customer requirements to pursue to
acquire a customized market research solution as finding out the demands of the target
audience helps the organization to implement tailor-made market research solutions.