Consumer behavior may be a study that identifies the purchasing habits of people and groups of individuals. The study involves the acquisition, use, and disposal of products, ideas, and services to fulfill their needs. But the marketers are utilizing this study to raise understanding of the demand for items on the market. The following document is about Consumer behavior and its insight. It Analyzes the stages of the consumer decision-making for a given product, the Importance of mapping a path to purchase, and understanding consumer decision-making for marketers.