Consumer Behaviour and Insight

Methods Of Research

This presentation analyzes the decision making process of customers in the B2B and B2C markets. It discusses the key differences between B2B and B2C decision making, as well as the methods of research for decision making in both contexts.

Adamson University

Customer Behaviour

PowerPoint Presentation

Consumer insight and Behaviour : Assignment

This presentation compares the key differences in the decision-making process between B2B and B2C in the context of Coca-Cola. It also evaluates the different approaches to market research used for understanding the decision-making process.

Comparison of B2B and B2C Decision-Making Process in Coca-Cola

Presentation

This presentation explores the key differences in the decision-making process between B2B and B2C contexts. It discusses various approaches to market research and methods used to understand the decision-making process. It also examines how different factors, such as culture, social factors, personal factors, and psychological factors, influence buying behavior. The presentation concludes by emphasizing the importance of analyzing customer behavior for achieving higher profitability.

Customers Behaviour

Customer Behaviour INTRODUCTION 1 TASK 11 Title : Analysis of the stages of the consumer decision making process journey. Different approaches to market research and methods of research for understanding the decision making process in B2B and B2C. TASK 1 1 Title : Analysis of the stages of the consumer decision making process journey.

Religion

Sociology

Customer Behaviour INTRODUCTION 1 TASK 11 Title Analysis of Stages of the Consumer Decision Making Process Journey

Consumer Behaviour and Insight INTRODUCTION 1 TASK 11 P1 Analysing the stages of consumer decision making journey for products and services of Coca-Cola 1 P2 Importance for marketeers to map a path to purchase and understand consumer decision making process in context of Coca-Cola 4 M1 Evaluating the response of marketeers to the decision making process of customers of Coca Cola 5 TASK 2 :PPT6 TASK 36 Introduction 6 P5 The influence of marketers on different stages

Consumer Behaviour and Insight

End of preview

Customer Behaviour

Consumer insight and Behaviour : Assignment

Comparison of B2B and B2C Decision-Making Process in Coca-Cola

Customers Behaviour

Customer Behaviour INTRODUCTION 1 TASK 11 Title Analysis of Stages of the Consumer Decision Making Process Journey

Consumer Behaviour and Insight of Coca-Cola

Consumer Behaviour and Insight

End of preview

Customer Behaviourlg...

Consumer insight and Behaviour : Assignmentlg...

Comparison of B2B and B2C Decision-Making Process in Coca-Colalg...

Customers Behaviourlg...

Customer Behaviour INTRODUCTION 1 TASK 11 Title Analysis of Stages of the Consumer Decision Making Process Journeylg...

Consumer Behaviour and Insight of Coca-Colalg...

Customer Behaviour

Consumer insight and Behaviour : Assignment

Comparison of B2B and B2C Decision-Making Process in Coca-Cola

Customers Behaviour

Customer Behaviour INTRODUCTION 1 TASK 11 Title Analysis of Stages of the Consumer Decision Making Process Journey

Consumer Behaviour and Insight of Coca-Cola