This presentation compares the key differences in the decision-making process between B2B and B2C in the context of Coca-Cola. It also evaluates the different approaches to market research used for understanding the decision-making process.

Comparing decision-making in B2B and B2C for Coca-Cola, and evaluating market research approaches.

Comparison of B2B and B2C Decision-Making Process in Coca-Cola

Consumer Behaviour and Insight

PowerPoint Presentation

Methods Of Research

This presentation analyzes the decision making process of customers in the B2B and B2C markets. It discusses the key differences between B2B and B2C decision making, as well as the methods of research for decision making in both contexts.

Adamson University

Customer Behaviour

This presentation explores the combination of behavioural and attitudinal data in consumer behaviour and insight. It discusses the differences in decision-making processes between B2B and B2C, market research approaches, methods, and factors influencing consumer buying behaviour.

Consumer Behaviour and Insight (CBI)

Presentation

This presentation explores the complexities of customer behavior and decision-making process in the context of Porsche. It compares the key differences in decision-making process between B2B and B2C markets. It also evaluates different approaches to market research and methods used to understand the decision-making process in both B2B and B2C markets of Porsche.

Consumer Behaviour Insights

Report on Consumer Behaviour of Coco Cola

Customer Behaviour INTRODUCTION 1 TASK 11 Title : Analysis of the stages of the consumer decision making process journey. Different approaches to market research and methods of research for understanding the decision making process in B2B and B2C. TASK 1 1 Title : Analysis of the stages of the consumer decision making process journey.

Comparison of B2B and B2C Decision-Making Process in Coca-Cola

About This Document