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B2C vs B2C Decision-Making Process: A Comparative Study

   

Added on  2021-01-02

8 Pages2072 Words154 Views
CONSUMERBEHAVIOUR ANDINSIGHT

Table of ContentsINTRODUCTION...........................................................................................................................1Compare and contrast the difference between B2C and B2B decision-making process............1Difference of market research between B2B and B2C...............................................................2Personality, self motivation and customer perception influence the decision-making process..2Behavioural and cognitive approach to consumer learning........................................................3Culture and other factors affecting consumer behaviour............................................................4Organisations use an understanding of buyer behaviour to influence the decision-makingprocess of B2B and B2C.............................................................................................................4Evaluate use of digital audience research development for understanding consumer behaviour......................................................................................................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6.........................................................................................................................................................6

INTRODUCTIONConsumer behaviour is the continuous process of evaluating the nature of humans whichgenerally change because of the trends of the market. Consumer behaviour is also related withthe utilization process of good and services in the systematic manner. The organisation chosen inthis report is Unicorn Grocery which is a small size organisation which deals in various groceryproducts. This report will cover the major difference between the decision-making process ofB2C and B2B(Calder,Isaac and Malthouse, 2016). It will also cover the various developmentprogrammes which can be used to influence the behaviour of consumers. Compare and contrast the difference between B2C and B2B decision-making process.The major objective of every business organisation in the market is to attract more andmore customers for increasing the profitability. So many organisations focus on using B2Bmethod for large business organisations and B2C for small organisations. The major differencebetween B2B and B2C is mentioned below-BasisB2BB2CBuying decisionThis type of sale generallyrequires proper analysis, sellersassistance and the availabilityof product. As with the help ofthese better buying decisionsare made.It is not a time consumingprocess because the decision-making process is done by theindividual. So in this lessrationality is required. Marketing strategy decision Mass media is generally notrequired for creating thepublicity, but it requires somepersonal contact with the salesdepartment. Mass media and social mediais required in this because ithelps in creating better relationwith the B2C. Decision for market sizeIt is generally related withsmall market size. It is concerned with largemarket size.

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