Consumer Behaviour and Insight Assignment

   

Added on  2020-10-05

13 Pages3579 Words194 Views
HNBS Consumer Behaviourand Insight
Consumer Behaviour and Insight Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1Market research differs between B2B and B2C..........................................................................2Personality, self and motivation, and customer perception influence on the decision-makingprocess.........................................................................................................................................3Behavioural and cognitive approaches to consumer learning.....................................................4Organisation use an understanding of buyer behaviour to influence the decision-makingprocess within both a B2C and B2B context .............................................................................5Evaluate the use of digital audience developments to understand and influence consumerbehaviour.....................................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Consumer Behaviour and Insight Assignment_2
Consumer Behaviour and Insight Assignment_3
INTRODUCTIONA consumer is a person who engages in the process of buying goods and services from amarket place. In simple terms they are those individuals who purchases products and servicesthose are available in the market (Zhang and Benyoucef, 2016). Consumer behaviour is a branchof study within different types of stages of a consumer are included before they goes through aprocess of purchasing goods and services till the end use. In this regard, organisation usesdifferent types of techniques, ideas, good and services in order to satisfy needs of consumer inbest effective way. Present report has been conducted on General Motors Company which is amultinational corporation founded in the year 1908 while headquartered in Detroit's RenaissanceCentre. In this report, formative discussions has been made on, stages relating to consumerdecision-making and differences of decision-making in relation to B2C and B2B. Along withthis, various approaches to market research are also covered in this report as to elaborateeffective understanding of decision-making process.Compare and Contrast the key differences between B2B and B2C decision-making processIt is one of the most important objectives of an organisation to sell their products andservices in an effective way to their end customers. Thus, in order to efficiently accomplish thisobjectives organisation take formative advantages of various sales approaches like B2B and B2Cfor sale and customer respectively. In this regard, it can be said that consumers holds a power toformulate decision as to buy a particular commodity. Thus, with the help of different types offormative approaches organisations can effectively influence wide level of customers as to makethem buy their products and services. Mentioned below there are formative differentiation hasbeen conducted: BasisB2BB2CBuying decisionSales needs logicalinvestigation, aid of seller andaccessibility of long durationof time gettable forintellection. It is mainlybecause decision relating toIn this process mainly lessamount of time is requiredbecause in this individual holdsthe right of decision-making.Therefore, in this there is a lessrequirement of rationality. 1
Consumer Behaviour and Insight Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Consumer Behaviour and Insight (Part-2) INTRODUCTION
|12
|2627
|283

B2C vs B2C Decision-Making Process: A Comparative Study
|8
|2072
|154

Consumer Insight and Behaviour Assignment - STARK restaurant
|9
|2111
|445

Consumer Behaviour and Insight
|15
|3913
|90

Customer Behaviour
|11
|671
|79

Consumer Behaviour and Insight
|9
|2631
|472