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Consumer Behaviour Assignment

   

Added on  2020-07-22

10 Pages2728 Words75 Views
RESEARCH PROPOSAL
Consumer Behaviour Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................31.1 Background of research area in form of question, objective and hypothesis........................31.2 Statement of the rationale and reasons for choosing the research project............................41.3 Literature review for the research specification....................................................................41.4 Research methodology..........................................................................................................61.5 Time-scale of research Activities..........................................................................................7References......................................................................................................................................101
Consumer Behaviour Assignment_2
INTRODUCTIONIn the present time, technology has been advanced and useful in every businessenterprises as well as individual life. Through technological development, within organisationdrastic changes has been occurred. In order to influence the customers for purchasing, severalcorporation uses effective technology and marketing. In this manner, social media is one of thetool that have great impact upon the individual as well as organisation.Consumer behaviour and choice is very sensitive as they influence through many thingslike environment, price factor, their requirement, demographic factor etc (Liu and Zhenhua,2003). Social media is one of the platform that can hugely affect the choice and decision ofcustomers regarding product and services. In the current study, the analysis of social media andits impact on the people buying decisions in respect to varied products is done respect of Retailindustry. For attain this purpose, researcher will implement some research methodologymethods.1.1 Background of research area in form of question, objective and hypothesisConsumer behavior refers to the situation where individual customers buying pattern isanalyzed in detail and on that basis strategy is formulated for enhancing sales of product. Thereare several factors through which consumer behaviours can influence such as marketing factor,personal factor, psychological factor, situational factor, social factor etc (Miguéns, Joana, Baggioand Costa, 2008). Factors that are named above have significance impact on buying behavior ofindividuals whatever product an individual intend to purchase from the market. In the presenttime, online conversation applications are the tools which mostly used by organization forinfluence its customer toward product and services. With help of this medium, corporation caneasily advertise and promote its product and services and announce information regarding thesame. Research AimTo understand the influence of online communication platform on the consumer purchase andchoice in the retail sector: A research work on Marks and SpencerResearch Objectives2
Consumer Behaviour Assignment_3

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