This document discusses the consumer behaviour of Singapore, including the advantages and disadvantages of social media in business organizations, the types of social media measures relevant to Amazon e-commerce platforms, and a proposal on how to group Singaporean shoppers based on their adoption of technologies.
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Running Head:CONSUMER BEHAVIOUR OF SINGAPORE \ Consumer behaviour of Singapore Name of the Student Name of the University Author’s Note
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Table of Contents 1.1. Demonstrate your understanding by discussing the advantages and disadvantages of Social- Media in business organizations......................................................................................................3 Advantages:.....................................................................................................................................3 Disadvantages:.................................................................................................................................4 2.1. Evaluate the types of social media measures relevant to Amazon e-commerce platforms. Justify your answer with relevant examples....................................................................................4 3.1. Prepare a proposal on how you would group Singaporean shoppers based on their adoption of technologies?...............................................................................................................................5 References........................................................................................................................................7
1.1. Demonstrate your understanding by discussing the advantages and disadvantages of Social-Media in business organizations. According to the authorVan der Banket al., (2014), social media has the ability to arrive at the consumer point within a minimum fractions of time. It can reach the bulk of the customers within a fraction of seconds at any point of time irrespective of different time zone and difference in cultural barrier. Besides being comfortable, it is as well an attractive platform for undertaking business. There are some advantages and disadvantages; they are as, Advantages: Reach towards the large group of consumers.YouTube:73%,Facebook:68%,Instagram: 35%,Pinterest:29%,Snapchat:27%,LinkedIn:25%,Twitter:24%(Webfx, 2019). Social media platform has the feature to create business related web-page free of cost; it is cost-efficient in nature. The platform enables the user to post business related reviews and opinions that the consumer desires at any point of time. Concepts like that of digital-marketing have enabled the digital business firms to make use of various tools in order to optimize their data and content web-page. As such that sometimes, new prospects are generated when the consumer market gets aware of the particular product offering. Direct connection with that of the audience. Create organic as well as paid advertisement and other promotional activities to attract the consumer market. It eliminated the geographical gap that exists among the buyer and the seller.
It is the social media that helps an individual business firm to formulate its own specific brand. One of the major advantages is the measurement of the performance and effectiveness. Disadvantages: The social-media platform, on the other hand, has been used to pull the legs of another business firm. This is addressed as the Cyber-Bullying. It promotes the negative feedback and hoax in order to hamper the reputation and brand equity of the specific business firms. However, it is one of the costly medium of the business platform in today’s generation. There is a requirement of additional professional and experts to keep track of the business- related pages and websites. Threats in regard to cyber security, such that the confidential data of the business firm may be in others hand. 2.1.EvaluatethetypesofsocialmediameasuresrelevanttoAmazone-commerce platforms. Justify your answer with appropriate examples. Speaking in terms of the global presence, an estimation is being made upon a statistical analysis. It was found that there are 310 million active Amazon customer. On the other contrary, among the huge proportion of the active users, 90 million of the active users are addressed as the Amazon Prime members. This set of prime members spend about on an averageof $1,300 per yearon the platform. However, on the other hand the remaining 220 million of the Non-Prime members spend on an average of $700. Thus taking into consideration the spending structure and that of the consumer presence it seems like the brand has a very positive online presence.
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However, there are various other measures that can be undertaken (Turban et al., 2015); they are as: Twitter Facebook Pinterest Youtube The above are the strategic measures that can be undertaken in order to gain a competitive advantage over the other business firms. The use of the social network platform such as that of the Facebook can be made. In accordance to today’s generation approximately about 3/4thof the world population has a presence in Facebook network. There also comes in the feature to create business official restricted pages that will help the firm to create a new image of the brand. The use of Twitter can be undertaken as this is a professional network. Another business firm who has the intention to form joint-venture or likewise a partnership firm can communicate together to arrive at a business point. Besides, Twitter has less presence of hoax in comparison to any other such social-network platform. One of the most desirable options would be to feature product and commodity within the YouTube platform, by creating one owns the official page. This will help the consumer to understand the nature of the product. Besides, for the business firm, it will help in capturing the interest of the potential consumers. However, making use of the above mentioned platform all together will boost the business process of searching for the potential consumers and to deliver them satisfaction at any point in time.
3.1. Prepare a proposal on how you would group Singaporean shoppers based on their adoption of technologies? Taking into consideration the case study, it seems like theSingaporean shoppers are more prone towards the physical retail shop. Much of the development in terms of online e-commerce did not take place, which is a pretty good indication that ideas like that of online e-commerce will not be favourable. Besides, this can be understood with the means of two aspects, they are: Either technology that stays within the consumer market ofSingaporean shoppers is outdated or is lagging behind. It is the comfort and that of the desired choice of the consumers to shop physically. Hence, formation of new physical shops in the name of the brand will not only help to raise the brand awareness but will also entail in details in regard to the product offerings being made by the concerning firm. Therefore, much f the cost will incur in the formation process of the new physical shops. Amazon can form a joint venture or partnership with that of any local business firm that has a physical presence within theSingaporean shoppers. This survey was conducted by theIDA’s Annual Survey on Infocomm Usage in Households 2014. According to this survey within the era of 2014, about 74% of Singapore residents used the computer within the last three months, withthe highest increase in the last three years reported for senior citizens aged 50 years and above. Between 2012 and 2014, there was a significant increase of 14 and 11 percentage-points in computer usage by senior citizens aged 50-59 and 60 & above respectively. This brought the total percentage of computer usage
among senior citizens to 63% for those aged 50-59 years and 27% for those aged 60 years & above respectively in 2014 (www.imda.gov.sg, 2019).
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References Hajli, M. N. (2014). The role of social support on relationship quality an Jussila, J. J., Kärkkäinen, H., & Aramo-Immonen, H. (2014). Social media utilization in business-to-business relationships of technology industry firms.Computers in Human Behavior,30, 606-613. Prosandconsofusingsocialmediaforbusiness.(2019).Retrievedfrom https://www.business.gov.au/marketing/social-media/pros-and-cons-of-social-media Sajid, S. I. (2016). Social media and its role in marketing. Tech Adoption on the Rise among Singapore Residents - Infocomm Media Development Authority.(2019).Retrievedfrom https://www.imda.gov.sg/about/newsroom/archived/ida/media-releases/2015/tech- adoption-on-the-rise-among-singapore-residents Top13AdvantagesandDisadvantagesofSocialMedia.(2019).Retrievedfrom https://www.webfx.com/internet-marketing/social-media-marketing-advantages-and- disadvantages.html Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015).Electronic commerce: A managerial and social networks perspective. Springer. Van der Bank, C. M., & Van der Bank, M. (2014). The impact of social media: advantages or disadvantages.African Journal of Hospitality, Tourism and Leisure,4(2).