Consumer Behavior and Marketers' Manipulation

This report analyzes the impact of marketers' manipulation on consumer behavior and purchasing patterns. It discusses the importance of ethical practices and the negative consequences of manipulation on brand value. The report also highlights the factors that influence consumer behavior and the role of innovation in gaining consumer confidence.

Consumer Behavior

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
Literature Review........................................................................................................................................3
CONCLUSION...........................................................................................................................................5
REFERNCES..............................................................................................................................................6

INTRODUCTION
Consumer Behavior is study of individuals and organizations associated with purchasing,
disposable goods and services including various parameters of emotional energy and synergy
through which purchasing behavior is affected. This report analyses the fact that do marketers
manipulate consumers and how they affect consumers purchasing pattern on various levels. Tis
report analyses negative as well as impact which companies face by neglecting the importance of
consumers behavior on purchasing goods, commodities and services and the way consumers are
not able to reach the large leverage market share. It also analyses how marketers have to afce
repercussions by manipulation practices and the various negative impacts it has on their brand
value. This report analyses various paradigms of innovation and relativity which is essential for
companies to successfully achieve for gaining large consumer behavior confidence.
Literature Review
As per the views of De Mooij, (2019) Consumer behavior is highly important to analyze
by marketers and company owners for establishing high revenue markets share and strong
goodwill among consumers. Consumer behavior depends on various factors and preferences for
goods and services which vary from company to company and the quality standards which are
offered. The features of products offered by marketers imply the consumer behavior while they
come at stores and visit online platforms which are important determinants for figuring consumer
purchasing utility. The marketers where customers preferences of various products are given
high importance and there is high percentage of customers satisfaction delivery by high
standards gain loyalty and strong goodwill. Author stresses on fact that companies who are
operating with efficiency in solving consumers grievances and feedbacks related to quality and
delivery factors gain large sustainability in market share. Many companies are determined in
world to serve customers with evolving marketing campaigns and offer high variety in portfolio
of products and services. Retail industry companies are working with high productivity and
pricing strategies are made on the preferences of customers, margins of completion and relativity
factors to gain large dynamic optimistic position globally. Consumer behavior is positive if
marketers and company managers are ethical in their marketing and business activities and are
dealing with innovation and creativity factors among products and services. Economic conditions

and disposable income is also an important factor which influence pricing strategies of marketers
and company owners in bringing consumer friendly products.
As illustrated by Chaudhari, (2020) another author supports the view companies who
have high revenue scale and strong marketing functions maintain ethical business practices have
high consumer goodwill attained in market share. There is high importance attached given to
customer satisfaction services and their preferences are strongly factored for growth within
company production cycle. Companies are in position of attaining high goodwill and
productivity range when the goods are as per innovative quality standards and the preferences
and demands of customers are highly valued by top management. Such practices help in gaining
strong competitive position and are keen in upgrading their platforms of availability with various
social media and networking promotional services.
However, as noted by Hamilton, Mittal and Griskevicius, (2019) some marketers do
manipulate consumer by changing the price factors and minimizing quality standards by various
margins to upgrade their won profitability revenues. Manipulation of customers behavior while
they come for shopping at stores are done by companies who are illegally practicing their
working standards and are not operating with efficiency levels. Such marketers use elasticity of
demand and supply negatively to formulate pricing strategies on their own advantage and
manipulate in quality standards by diminishing the features and cost input . These unethical
practices negatively impact company reputation on global level and affects consumer behavior as
people are less connected and there is relativity loss between product and company services.
Author explains marketers who manipulate customers behavior and the parameters on which
they come for purchasing products and services are negatively impacted by various margins.
Such manipulation in products by marketers diminish company services and brand value among
competitors in industry and the factors which affect their longetivity also gets low. There
should be proper checking and banned on manipulation of price rates and duplicity among
products by officials who govern the authority factor as such practices lowers the market
growth
As per the view of Riefler (2019), another author supports opinion on fact that
manipulating customers is high unethical practice whose impact is felt on the way company
operates its structure of marketing and planning . Companies who are offering wrong quality
standards within the price range demanded by customers are not able to gain popularity among

people and also have less profitability factor in their revenue cycle. Author views the fact that it
is extremely important to gain success among consumers purchasing behavior by offering
innovative creative products as per preferences and also maintain strong balance between their
connectivity. Marketers must maintain high ethical business practices to develop consumers
paradigm and be effective in serving customers with high quality banded products and bring the
option of customization as there is high demand among consumers in market share. The
company scale and range of productivity is lowered and there is loss of goodwill worldwide
which also diminishes the factor of further expansion into market share. Thus such practices not
only manipulate customers and their purchasing behavior , but also lowers the cycle of market
profitability leveraging services.
CONCLUSION
This report concludes on marketers attitude and their acts affecting consumers behaviors
based on various parameters which emerge within the functionality of market share and revenue
generation cycle. It concludes companies who give high emphasis on the quality standards and
are working with ethical paradigms get high position of consumers goodwill and are able to
leverage high profitability within their market shares. It concludes companies who are operating
with unethical business functions and do not have fixed price range have negative impact upon
consumers purchasing behaviors and there is loss of goodwill also. This report concludes
companies to gain positive impact from consumers behavior must maintain connectivity and
promote goods services and products through various creative platforms (Danaher, Hersh and
Telang, 2019).

REFERNCES
Books and Journals
Chaudhari, T., 2020. A Study of Factors Influencing The Consumer Behavior in Online
Shopping. Our Heritage. 68(9). pp.298-306.
Danaher, B., Hersh, J. S.. and Telang, R., 2019. The effect of piracy website blocking on
consumer behavior. Available at SSRN 2612063.
De Mooij, M., 2019. Consumer behavior and culture: Consequences for global marketing and
advertising. SAGE Publications Limited.
Hamilton, R. W., Mittal, C., and Griskevicius, V., 2019. How financial constraints influence
consumer behavior: An integrative framework. Journal of Consumer Psychology.
29(2). pp.285-305.
Riefler, P., 2019. Consumer responses to MNE socially responsible behavior. In Socially
Responsible International Business. Edward Elgar Publishing.