Consumer Buying Behaviour and Market Psychology

Running head: CONSUMER BUYING BEHAVIOUR AND MARKET PSYCHOLOGY
Consumer buying behaviour and market psychology

CONSUMER BUYING BEHAVIOUR AND MARKET PSYCHOLOGY 2
Table of Contents
Purpose......................................................................................................................... 3
Development of a survey instrument..................................................................................... 3
Administration processes................................................................................................... 3
Data Analysis................................................................................................................. 3
Key Findings.................................................................................................................. 5
References..................................................................................................................... 9
Appendix..................................................................................................................... 11

CONSUMER BUYING BEHAVIOUR AND MARKET PSYCHOLOGY 3
Purpose
Purpose of conducting the survey money is to build comprehension regarding consumer
purchasing behaviour in the context of Toyota Camry. It also creates knowledge regarding
several themes associated with buying behavior. These themes are motivation, attitudes, lifestyle,
perception, individual and group differences as well as, culture. These themes could affect
consumer buying behavior with respect to Toyota Camry (Samantaray, 2017).
Development of a survey instrument
The survey is created via the use of Survey monkey. This tool is appropriate in terms of
collecting a reliable and authentic decision associated with consumer purchasing behaviour. In
the context of the survey, close-ended questionnaire structure was implemented in terms of
motivating the consumers to provide an appropriate response rather than skipping questions.
Moreover, the Likert scale was applied for making capable of customers to select an appropriate
choice associated with research questions (Thøgersen, 2017).
Administration processes
The primary stage is associated with the creation of a questionnaire that consists of 10 questions.
The initial stage is associated with creating of Toyota Camry was sent to consumers with
practicing online mode in a methodological manner. The survey was conducted on 15 consumers
to eliminate the partiality. Before initiating the survey, an investigator has offered the guidance
to consumers that they have rights to withdraw from the research at any time when they feel not
unsecured as well as, scratchy (Dahiya and Gayatri, 2018).
Data Analysis
Q1 What was your key motivation to shop Toyota Camry?

CONSUMER BUYING BEHAVIOUR AND MARKET PSYCHOLOGY 4
From the data collection, it is analyzed that there is a large number of consumers i.e. 46.67%
whose key motivation to shop Toyota Camry was Hybrid features. In contrast to this, there is
about 6.67% of consumers whose key motivation to shop Toyota Camry was new innovative and
remote air conditioning and smart key system.
Q2 what is your perception of Toyota Camry?
It is illustrated that there are approximately 53.33% of a consumer whose perception is positive.
On the other hand, there is only 6.67% of a consumer whose perception is very negative for the
Toyota Camry.
Q3 What is the primary attitude that you relate with Toyota Camry?
The data collection demonstrates that there are about 40% of consumers whose primary attitude
to shop Toyota Camry is fuel efficiency. In contrast to this, there are only 6.67% of consumers
whose primary attitude that related to Toyota Camry is giving back to society.
Q4 What factors affect you to switch brands for another Car?
The data assessment indicates that approximately 53.33% of consumers think that price
rise/reduction factors affect them for switching brands for another car. On the other side, there is
only 6.67% of consumer believes that coupons and other discounts affect them to switch brands
for another car.
Q5 From where did you first hear about Toyota Camry?
It is analyzed that there are about 46.67% of consumers who thinks that they have first heard
about Toyota Camry is external advertisements. On the other side, only 13.33% of consumers
think that they have first heard about Toyota Camry from family/friends.
Q6 Did your cultural background or religious belief influence your decision to purchase
Toyota Camry?