Consumer buying behaviour and Market psychology

Running head: CONSUMER BUYING BEHAVIOUR AND MARKET PSYCHOLOGY
Consumer buying behaviour and Market psychology

CONSUMER BUYING BEHAVIOUR AND MARKET PSYCHOLOGY 2
Table of Contents
Purpose......................................................................................................................... 3
Development of a survey instrument..................................................................................... 3
Administration processes................................................................................................... 3
Data Analysis................................................................................................................. 4
Key Findings.................................................................................................................. 5
References..................................................................................................................... 9
Appendix..................................................................................................................... 11

CONSUMER BUYING BEHAVIOUR AND MARKET PSYCHOLOGY 3
Purpose
This study is conducted for evaluating the behaviour of consumers towards having products and
services of L’Oreal. This research study is performed by considering survey monkey software
due to collecting the reliable responses of the participants in less time towards L’Oreal.
It facilitates an understanding of different themes regarding consumer-purchasing patterns. These
themes could be individual thoughts, inspiration, individual as well as group difference, lifestyle,
family, perception, as well as culture. These themes can influence consumer purchasing intention
towards L’Oreal (Schuitema & De Groot, 2015).
Development of a survey instrument
Survey monkey tool is used by the investigator for effectively conducting this study and meet the
purpose of study. This tool is imperative for effectively conducting this study and facilitates to
make effective decision towards the consumer buying behaviour. For avoiding the boredom from
the study, the investigator has selected the open ended survey. It will support to make interesting
research. Further, Likert scale is practised to make competent to the consumer for choosing one
feasible choice related to the research question (Karnreungsiri and Praditsuwan, 2017).
Administration processes
Initially, the researcher will deeply evaluate the questions that is entailed in the study. After this,
the investigator made maximum 10 research questions for meeting the research purpose.
. The first stage is associated with the development of L’Oreal was sent to customers with use of
online channel. The developed questionnaire was sent to 20 consumers for conducting this study.
Before conducting this study, the researcher clears all doubts of consumers towards survey due
to collecting the real result towards research matter. It will support to make feasible result
towards the current issue (Anute, Deshmukh, and Khandagale, 2015).

CONSUMER BUYING BEHAVIOUR AND MARKET PSYCHOLOGY 4
Data Analysis
Q1: Which factor motivates you for purchasing L’Oreal shampoo?
The analysis shows that the key motivation of high amount of participants i.e. 45% for shopping
L’Oreal shampoos is hair fall control. On the other side, about 5% of consumers believed that
motivation for shopping L’Oreal shampoo is a familiar brand.
Q2: what is your perception about L’Oreal shampoo?
It is evaluated that about 30% of consumers have highly favourable perception about L’Oreal
shampoo. At the same time, only 10% of consumers have unfavourable perception about L’Oreal
shampoo.
Q3: Please tick on your key attitude towards L’Oreal shampoo?
It is analyzed that about 8 out of 20 consumers have key attitude towards L’Oreal shampoo is
positive review. Only 6 consumers have key attitude towards L’Oreal shampoo is hair fall
control and affordable.
Q4: What factor encourages you to move towards another brand?
The assessment indicates that 6 out of 20 consumers have believed that reduction or rise in price
encourages them for moving towards another brand. At the same time, only 10% of consumers
who switch the brands for another shampoo due to coupons and another offer (free Sachet).
Q5: From where did you first hear about L’Oreal shampoo?
The data analysis indicates that 50% of consumers believed that they have heard about L’Oreal
shampoo through external advertisement. In contrast to this, only 5% of consumers were heard
about L’Oreal shampoo through in-store and outside advertisement.
Q6: Do you highly influence by your cultural background for making buying decision
towards L’Oreal shampoo?