Consumer Buying Behaviour and Marketing Psychology

Running head: CONSUMER BUYING BEHAVIOUR AND MARKETING
PSYCHOLOGY
Consumer Buying Behaviour and Marketing Psychology

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 2
Table of Contents
Purpose.......................................................................................................................................3
Development of a survey instrument.........................................................................................3
Administration processes...........................................................................................................3
Data Analysis and Key Findings................................................................................................3
References..................................................................................................................................9
Appendix..................................................................................................................................10

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 3
Study Purpose
This research is relied on evaluating the buying behaviour of the consumer for buying Jacket.
Development of survey instrument
Survey instrument could be imperative for collecting about towards study matter. With
respect to this study, the investigator will use money survey is used to get the direct response
of the researcher towards the research result. It will support to get reliable information about
study outcome.
Administration procedure
In first stage of survey through questionnaire has been made for conducting this research. As
a result, survey was sent to participants by considering the online sources such as social
media and email. It can be imperative in obtaining reactions of participants about Jacket.
Data Analysis and Key Findings
This section is effective to address different themes along with different strategies for
eliminating such issue from the study. It will be imperative for leading the researcher to meet
the purpose of the study.
What is your age?
ANSWER CHOICES RESPONSES No. of Responses
Less than 15 0.00% 0
15-25 45.00% 9
25-35 45.00% 9
35-45 10.00% 2
More than 45 0.00% 0
From the data, it is addressed that the researcher has selected 15 to 45 years old of people for
conducting this study. Moreover, it is also examined that 45.00% of people are 15-25 years

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 4
old while 45.00% of people 25-35 years old. It is also illustrated that 10.00% of people have
comes in the age group of 35-45.
What is your gender?
ANSWER CHOICES RESPONSES No. of Responses
Male 70.00% 15
Female 30.00% 5
Other 0.00% 0
Prefer not to disclose 0.00% 0
This study considers male as well as female to perform the study. In this, 70.00% of people
were male while 30.00% were female. It could support to get diverse responses of the
researcher to obtain higher competitive advantages.
What is your motivation/ purpose behind buying a track jacket?
ANSWER CHOICES RESPONSES No. of Responses
Workout 45.00% 9
Style 45.00% 9
Cold weather 20.00% 4
Other (please specify) 0.00% 0
On the basis of collected information, there are certain factors that are considered for buying
the track jacket named workout, style, cold weather, and others. It is also founded that
45.00% of people have used this product for workout while 45.00% of people were using this
product for their style. It can be recommended that company should practice effective
marketing approach by which firm would be able to attract a large number of consumers for
purchasing products and services. Moreover, this tool can allow getting a positive result
(Kaur and Singh, 2017).