Assignment - Consumer Buying Behaviour

Running Head: MANAGEMENT
Consumer buying Behaviour

MANAGEMENT 2
Table of Contents
1. Purpose (the goal of your survey)................................................................................. 3
2. Development of a survey instrument (the objectives of your survey questions).........................3
3. Administration processes (how was this survey distributed and why).....................................3
4. Data Analysis (a succinct summary of the survey results)...................................................4
Survey through questionnaire......................................................................................... 4
5. Key Findings (an analysis of emerging themes from gathered results)....................................8
References.............................................................................................................. 10
Appendix................................................................................................................ 12

MANAGEMENT 3
1. Purpose (the goal of your survey)
This study has been conducted by this study for increasing the recent knowledge of group
about customer buying behaviour in the context of Luna 2 foreo face cleanser. This study has
considered certain components such as perception, culture, lifestyle, attitudes, and family,
individual differences, and motivation. It could enable to make a decision with respect to
Luna 2 foreo face cleanser.
2. Development of a survey instrument (the objectives of your survey questions)
This research is performed by using survey monkey. This software is usually practised by
researcher caused by getting reliable data in the context of particular study matter. The
investigator has made simple and easy research questions which are effective causes of
meeting the research objectives. In addition, it is evaluated that the Likert scale tool is used
by investigator caused by obtaining reliable information towards the research matter.
3. Administration processes (how was this survey distributed and why)
In this, the investigator has made research questions which have been asked by the
participants. In this, the investigator finalized the research questions to get reactions to the
factors affecting consumer buying behaviour. As a result, the researcher has chosen diverse
sources caused by getting the reactions towards research matter. It is illustrated that a monkey
survey is an imperative tool in getting reliable responses of the customer (Ansari and
Mohammed, 2015).
It is illustrated that 15 people that have been chosen caused by declining biases from the
study. Moreover, it is illustrated that the sample size can be effective in leading the study. In
any research, the investigator always discussed norms related to the study with the research
candidates causes meeting the aim of the research issue. The investigator informed to all the
research participants that they would skip research whether they did not feel god. Moreover,
it is illustrated that the investigator would discuss everything about the study caused by

MANAGEMENT 4
making a trustworthy relation with participants (Yin, et al., 2014). As a result, the researcher
will be able to get the data towards the concern (Jung, et al., 2016).
4. Data Analysis (a succinct summary of the survey results)
Survey through questionnaire
Demographic-based questions
SQ1: Please specify your gender?
Masculine 33.33%
Feminine 66.67%
Others 0.00%
This investigator has made a plan to consider male, female, as well as others, to get the
diverse kinds of responses towards their purchasing behaviour. But, after the completion of
this study, it is observed that people who have participated in this study were only male and
female and female contestants were more than male. In this, 33.33% of participants were
male while 66.67% were female.
SQ2: Please mentioned your age-group
19-23 13.33%
24-28 53.33%
29-33 33.33%
More than 34 0.00%
With respect to the above table, it is found that 53.33% of participants were having the age of
24- 28 while only 13.33% were 19-23 of the age group. Thus, it is found that most of the
people who participate in the study have come at the age of 24 to 33.
Theme 1: Perception