Consumer Buying Behaviour and Marketing Psychology

Running head: CONSUMER BUYING BEHAVIOUR AND MARKETING
PSYCHOLOGY
Consumer Buying Behaviour and Marketing Psychology

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 2
Table of Contents
Purpose.......................................................................................................................................3
Development of a survey instrument.........................................................................................3
Administration processes...........................................................................................................3
Data Analysis and Key Findings................................................................................................3
References..................................................................................................................................8
Appendix....................................................................................................................................9

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 3
Purpose
The primary goal of performing the survey is to comprehend the purchasing behavior of the
customer about Lifebuoy.
Development of a survey instrument
This survey was completed on a survey through questionnaire by considering the survey
monkey. This tool aids to obtain valid and reliable result towards the research matter.
Administration processes
In the initial phase of the survey through questionnaire is completed on the 10 questions.
Subsequently, a survey was conducted on only those consumer who has used Lifebuoy as it is
possible by considering online link. In addition, it is examined that this survey was performed
on 20 consumers.
Data Analysis and Key Findings
Q1 Which factors do you normally consider while purchasing a particular brand of
soap? (can tick more than one)
As per the above table, it is illustrated that most of the participants were seeks that quality
and fragrance is a major factor that consumers normally consider while purchasing a
particular brand of soap. There are fewer people who seek that company image could directly
affect that consumer behavior. It is evaluated the quality as well as the fragrance of products
to change the behavior of the consumer towards particular goods and services (Pandey,
Singh, and Dalla, 2017).

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 4
Q2 How many bath soaps do you personally require every month?
As per the above table, it can also be concluded that there are 40% of people use 2 soaps of
Lifebuoy personally require every month. In addition, it is examined that there are fewer
people who purchase soaps of in every month.
The obtained outcome is supported by the view of Popadynets Shults and Barna (2017), as it
was examined that perception of the consumer could be created after purchasing the products
and services that could create brand loyalty in the marketplace.
Q3 When was the last time you purchased lifebuoy soap?
The above chart depicted that 50% of research candidates have believed they have purchased
Lifebuoy from last week that was imperative for increasing the sale of the company.
These findings are supported by the view of Pilelienė, Grigaliūnaitė, and Stakauskaitė (2017),
as it was illustrated that there are different factors that might influence to the consumer for
purchasing the Lifebuoy products in weeks. It could lead to getting a favorable result.
Q4 When you purchased this soap did you seek out information to make a decision