Consumer Buying Behaviour and Marketing Psychology

Running head: CONSUMER BUYING BEHAVIOUR AND MARKETING
PSYCHOLOGY
Consumer Buying Behaviour and Marketing Psychology

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 2
Table of Contents
Purpose.........................................................................................................................3
Development of a survey instrument............................................................................3
Administration processes.............................................................................................3
Data Analysis and Key Findings...................................................................................3
References.................................................................................................................10
Appendix.....................................................................................................................11

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 3
Purpose
The purpose of the study is to to comprehend the consumer buying behavior of
Apple’s Laptop.
Development of a survey instrument
This tool was effective for conducting this study by entailing an online technique such
as monkey survey. This technique was imperative for obtaining a reliable outcome.
Administration processes
The initial phase is imperative in developing the survey through a questionnaire,
which could consider 10 questions. Subsequently, the survey through questionnaire
was sent by considering different sources as well as gets its reactions in the context
of Apple’s Laptop. The survey through questionnaire was conducted by considering
18 consumers. It could be effective for the attainment of the organizational task.
Data Analysis and Key Findings
Q1 Have you purchased the product of Apple products and services?
ANSWER CHOICES RESPONSES No. of Responses
Yes 94.12% 16
No 5.88% 1
As per the above table, it is stated that 94.12% of consumers have purchased the
product of Apple’s Laptop. It is examined that 5.88% of people were not using the
product of Apple’s products and services. It is also stated that the behavior of
consumer could be influenced by the firm strategy as it could directly impact on the
behavior of consumers. The marketing strategy could be effective for increasing the
awareness of goods and services among the number of consumers. It could also be
effective in increasing the loyalty of consumers to get higher competitive benefits. It
is evaluated that the marketing strategy is effective for the attainment of an
organizational task (Wells, 2014). The promotional tool could facilitate to the firm for
increasing connectivity among business and clients. If an organization has practiced
an effective marketing tool for increasing the success of a business. The
organization could also determine the needs as well as wants of the consumers
towards products and afterward make their products as it would directly affect the
behavior of consumers. It is examined that business could improve their condition by

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 4
increasing the productivity of the firm. It is also examined that clients could be
capable to have the decision in the context of current matter (Foxall, 2014).
Q2 Have you purchased the product from Apple’s Laptop?
ANSWER CHOICES RESPONSES No. of Responses
Yes 82.35% 14
No 17.65% 3
From the above table, it is stated that 82.35% of people have purchased the Laptop
of Apple while 17.65 % were not having the services of Apple. It can be evaluated
that Apple has influenced a huge number of consumers by considering the marketing
management tool. It could be effective for getting a reliable outcome. The marketing
tool is practiced to operate the business activities and the attainment of the
organizational task (Baker and Saren, 2016).
Q3 Are you satisfied with Apple's Laptop?
ANSWER CHOICES RESPONSES No. of Responses
Yes 75.00% 12
No 25.00% 4
The above table demonstrates how much people are satisfied with Apple’s Laptop.
In this, it is evaluated that 75.00% of respondents seek that they are satisfied with
the laptop of Apple while 25.00% of people were not agreed with the same
statement. Thus, it is founded that the organization should be needed to critically
evaluate the factor that might affect the consumer buying behavior as it could be
associated with the internal and external factors (Boush, et al., 2015). These factors
might affect the overall performance of the organization.
Q4 How does the price of Apple’s Laptop compare with others in the industry?
ANSWER CHOICES RESPONSES No. of Responses