Consumer Buying Behaviour.

Consumer Buying
Behaviour

Introduction
 Demonstrates and evaluates the needs of consumers for products
and services FMCG
 Evaluates the external and internal sources of data
 Evaluate the methods that have been used to make a consumer-
purchasing decision
 Evaluates the satisfaction level and post purchasing behavior

Problem Recognition

Information Search

Evaluation of Alternatives

Purchase decision

Post-Purchase Evaluation
outcome:

Conclusion
 consumers more prefer to have comfort in car and Toyota Corrola Car
has the same features
 company will offer unique after sale purchase benefits to their
consumers that feel different to the consumers

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