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Customer Behavior for Bon Voyage Travel Agency

   

Added on  2023-01-18

6 Pages476 Words56 Views
Customer Behavior for Bon Voyage
Travel Agency
Customer Behavior for Bon Voyage Travel Agency_1
Table of Contents
1. Consumer buyer behaviour and its benefits.......................................................................1
2. Application.........................................................................................................................1
REFERENCES................................................................................................................................4
Customer Behavior for Bon Voyage Travel Agency_2
1. Consumer buyer behaviour and its benefits
It is the aggregate of customer's attitude, their point of view, decision while purchasing a
product (Pappas, 2016).
Benefits:
helps to implement right marketing strategy
segmentation of market
Assist to develop new product
helps to change of direction of packaging.
2. Application
1.Consumer buying process:
Problem recognition: in this, customer recognize a need o problem
1
Illustration 1: Consumer buying process
Customer Behavior for Bon Voyage Travel Agency_3

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