Explaining Consumer Decision Making Process for Bold Street Coffee

MARKETING PRINCIPLES &
PRACTICE

Table of Contents
INTRODUCTION.....................................................................................................................................2
MAIN BODY.............................................................................................................................................2
Explaining consumer decision making process to explain customer’s behavior and how they take
decision...................................................................................................................................................2
Application of framework...........................................................................................................................3
CONCLUSION..........................................................................................................................................5
REFERENCES..........................................................................................................................................6

INTRODUCTION
Marketing refer to process of generating a brand and their products or service awareness
in specific market, where they effort to sustain and manage business operations. Marketing
practice provide several benefits to the organizations, whether it is small or large, private or
public. The current presentation will be based on Bold street Coffee, which falls under the
category of small and successful café’s that are established in Camden area, UK. The study will
explain consumer decision-making procedure to describe the behavior of and how customers
make decisions. It will also justify the evaluation & application of and steps regarding customer
decision-making action.
MAIN BODY
Explaining consumer decision making process to explain customer’s behavior and how they take
decision
In the recent time, customers take decision to buy any product and utilize specific service
After thinking twice. They may pass throughout different stages to take right decision that
impact on their satisfaction level. The overall process named consumer decision making which is
important for organizations and their management to take into their consideration. It is important
for further business growth and unpredicted success (Bangsa and Schlegelmilch, 2020). In order
to define how individual buyer, make a decision to buy goods, the entire procedure explained
below in term of key stages and these are; need recognition, search, evaluation, purchase and
post purchase decisions. Each stage may define specific action and practice of target market that
move them forward purchase of particular product or service.
Need Recognition-
It is the first stage of decision making that enable target audience of a company to
identify need and their expectations. It may influence their buying behavior positively in term of
taking action to determine what is missing that are useful and beneficial for them in every terms
as that product may encompasses key aspects.
Search for information-