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Report on Consumer Purchase Behavior

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Added on  2020-05-16

Report on Consumer Purchase Behavior

   Added on 2020-05-16

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Running Head: CONSUMER PURCHASE DECISION 1Consumer Purchase Decision
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Consumer Purchase Decision 2Executive SummaryThe present report examines the consumer purchase behavior in higher education institutions. Aninterview is conducted with the University students of Holmes institute to identify the motivationfactors which forced them to get admitted in the college. The sample size is 30 and the students are selected on a random basis. The present report examines the major factors in the selection criteria. The second part of the report provides recommendation to the institutes to attract their target audience. The institute can change their fees structure and accommodation approaches to attract more foreign students.
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Consumer Purchase Decision 3Table of ContentsIntroduction......................................................................................................................................3Part 1................................................................................................................................................3Demographic and Psychographic characteristics of Sample Students.........................................3Consumer Decision Process in choosing Holmes over Other Service Providers........................4Part 2................................................................................................................................................6Recommendations for the Education Providers to increase their efforts to Recruit International Students............................................................................................................................................6Conclusion.......................................................................................................................................8References......................................................................................................................................10
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Consumer Purchase Decision 4Introduction The present report discusses the consumer purchase behavior and the process in making the purchase decision. The report examines the decision making process of the students studying in Holmes institute. It is one of the premier institute in the education and focuses on delivering industry relevant courses to all the people in the education sector. The institute seeks to provide educational courses which suits to the employer demands. It was established in 1963 and provides different courses aim to provide high quality education and empowering students who seek self-improvement. The institute has branches in Melbourne, Sydney, Brisbane, Hong Kong, Gold Coast, and Cairns.It caters to a large number of international institutes. The present is a research report, which examines the intent and the purchase decision of the students. In order to analyze the purchase decision of the customers and the students, the researcher has conducted a survey with the students of the institute. The sample size of the survey is 30 and the survey respondents are selected on a random basis. The questionnaire is focused on asking questions related to the purchase intent and the decision making process. Part 1Demographic and Psychographic characteristics of Sample StudentsA survey sample size of 30 students was selected. The survey respondents were selected on a random basis so that the respondents selected can justly represent the characteristics of the entire population. Moreover, it was assured that the participants were from different courses, years and domains. The diversity in the characteristic will assure that the sample accurately represents the entire population. The demographic and the psychographic characteristics of the sample are discussed in the below section:
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