Influence of Consumer Purchasing Decision for Luxury Goods in UAE

This research investigates the influence of consumer purchasing decision for luxury goods in United Arab Emirates. The methodology used is qualitative research approach with interview method. The target set of interviewees were selected based on age, social status, knowledge of luxury goods, willingness to participate, literacy level and culture.

Running Head: Research methodology 1
GROUP ASSIGNMENT
STUDENT’S NAME
COURSE
UNIVERSITY
DATE

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INTRODUCTION
This research was investigating the influence of consumer purchasing decision for luxury goods
in United Arab Emirate. The research aims were: to emphasize on the importance of advanced
technology for the key luxury retails in the Middle East, to determine various ways through
which luxury goods can be purchased in high quantities and to establish the consumer behavior
towards purchasing from the retail shops as compared to purchasing from various online
platforms. This research is important because the retailers for the luxury goods would obtain
sufficient knowledge in relation to precise ways of increasing their sales. This report is going to
outline the methodology that was used by the researcher during data collection and outline
further why the researcher chose the method among various methods.

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Research methodology
This refers to the means chosen by the researcher in order to obtain the research findings
(Carduff, Murray and Kendall, 2015). According to Taylor, Bogdan and DeVault (2015) the
researcher chose to apply qualitative research approach in data collection and the researcher
specifically chose to use interview method for the following reasons.
 Interviews are used to examine issues in details through several questions that might be
asked to the interviewee
 Through interview, the researcher is in a good position to discover how individuals think
and feel about a given aspect and why they hold certain opinions in relation to aspects
under study.
 The interviewer and the interviewee develop a mutual relationship which enhances
genuine feedback due to trust build
 This method enables the researcher to interview selected group of people at any given
time unlike other methods which usually generalize.
 It provides the researcher with an opportunity to collect the primary information from the
target population directly without alterations
 The interviewer is able to collect sufficient information from the interviewee because this
method provides the researcher with an opportunity to ask any type of question for
preciseness.
 It saves time because the interviewer hits the nail on the head in relation to what he wants
to obtain from the study population.
 The researcher can easily convince the target population to give their genuine response in
relation to the subject under study.

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 It provides the interviewee with the opportunity to understand what the researcher wants
hence giving an accurate response.
 Immediate feedback is obtained by the researcher which facilitates timely research
findings
 The researcher is usually able to collect the correct information since he deals directly
with the participants during the research period.
How the target set of interviewees were selected by the researcher.
According to Lewis (2015) the researcher was carrying out his research in UAE hence the only
relevant population for the study were the people in UAE. According to Malterud, Siersma, and
Guassora (2016) the researcher used the following criteria in the selection of the target set of
interviewees for the data collection:
Age of participants
The researcher interviewed people who were eighteen and above because those were adults who
would purchase the luxury goods either from the retail shops or through online platforms.
The Social status of the participants
The researcher collected the data from a certain class of people by visiting their residential areas
due to their ability to consume luxury goods all the time (Robinson, 2014).
Knowledge of the luxury goods
The researcher sampled various people and chose only who had a thorough knowledge of the
luxury goods for the interview for accurate feedback.

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Willingness to participate
The researcher sought the consent of the possible participants and involved only those who were
willing because that was a clear indication they would provide sufficient information in relation
to their consumption behavior of the luxury goods which facilitated the research findings.
Literacy Level.
The researcher dealt with literate people who spoke fluent English to enhance the clarity of the
feedback gathered from the research participants (Mackey and Gass, 2015).
Their culture
The researcher determined some of the cultural aspects of the population e.g.
It was illegal to approach someone’s wife and question her without the presence of her husband
hence he only interacted with the relevant group.
The criteria used to frame each of the question used for the interview.
Frequency of purchases
The researcher wanted to know how often the people consumed luxury goods in UAE so as to
come with well-defined conclusion for the research.
Consumers view of the prices
The researcher wanted to compare the prices between the retail shops and online platforms from
the consumers’ point of view.

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Consumers’ tastes and preferences
The researcher wanted to know whether the consumers enjoyed purchasing from the retail shop
or through online platforms.
New ideas in relation to luxury goods
The researcher wanted to know whether the consumers had new ideas for the areas of
improvement for luxury goods so as to provide the useful information to the manufacturers.
Websites used by consumers for purchases
The researcher wanted to find out the online platforms used by the consumers to purchase luxury
products so as to advise the companies on the effective platforms to market their products.
Efficiency of the services
The researcher wanted to ascertain the efficiency of retail shop service to the consumers as
compared to online platforms.
Quality of luxury goods offered
The researcher purposed to establish the quality of goods offered for the consumers so as to
provide efficient feedback to the manufacturers
Availability of luxury goods
The researcher wanted to determine how frequent the consumers accessed the luxury goods of
their choice both from the retail shops and through various online platforms.

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References
Carduff, E., Murray, S.A. and Kendall, M., 2015. Methodological developments in
qualitative longitudinal research: the advantages and challenges of regular telephone
contact with participants in a qualitative longitudinal interview study. BMC research
notes, 8(1), p.142.
Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five
approaches. Health promotion practice, 16(4), pp.473-475.
Malterud, K., Siersma, V.D. and Guassora, A.D., 2016. Sample size in qualitative
interview studies: guided by information power. Qualitative health research, 26(13),
pp.1753-1760.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Robinson, O.C., 2014. Sampling in interview-based qualitative research: A theoretical
and practical guide. Qualitative research in psychology, 11(1), pp.25-41.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research
methods: A guidebook and resource. John Wiley & Sons.