Business Research Methodology: Survey Administration Process

Running head: BUSINESS RESEARCH METHODOLOGY
Business research methodology
Name of student
Name of University
Author note

1BUSINESS RESEARCH METHODOLOGY
Table of Contents
Introduction......................................................................................................................................3
Reasons for selecting this method of survey administration...........................................................3
Evaluating the success of the administration process......................................................................4
Suggestions to improve the administration procedure.....................................................................5
Necessary changes made to the questionnaire before the administration procedure.......................6
Key lessons learnt from the survey administration process.............................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

2BUSINESS RESEARCH METHODOLOGY
Introduction
The reflective report is prepared to discuss about the survey process conducted to
evaluate the buying behaviors of the consumers within the tourism industry. Here I will explain
about data and information collected regarding the consumption of luxury goods by the tourists.
The reflective report will also present about the cultural values and motivational factors that can
contribute to the influencing of consumer behavior and furthermore manage the various activities
in accordance with the Privacy Act. The questionnaires are provided to the respondents who
provided their useful views and opinions and ensured that the fieldwork is done appropriately. I
will make sure that the most appropriate methods are selected during the survey process and
make sure to provide some explanation regarding the improvement of administration procedure
as well (Onyango and Wanyoike 2014).
Reasons for selecting this method of survey administration
The convenient sampling technique is selected as the most suitable non-probability
sampling technique because it allows for providing a suitable time for the individuals when they
can be present to take part in the survey process. It is both convenient and inexpensive and
require very little planning. It needs to select a well-defined population, develop a list of
members of the population and randomly select the samples from the entire population list. After
engaging them in the survey distribution process, responses can be obtained regarding the
number of times they have visited the place or destination, the actual purpose of visiting the
place and companions who will accompany the individual during his visit to places (Church and
Waclawski 2017). Here, I came to know about the consumption behaviors of the individuals and