Consumer Research and Customer Experience for Just Eat's Snoop Dog Brand Campaign

CONSUMER
RESEARCH AND
CUSTOMER
EXPERIENCE

Executive summary:
The aim of the report was to analyse the latest brand campaign launched by the just eat
featuring the snoop dog. Also the report identified the target audience for the launch of this ad so
that promotional strategy can be analysed effectively. Moreover the report had identified various
ways through which brand campaign influence the decision making of the customer. Moreover
two recommendations will be provided under this study so that the firm can improve the decision
and marketing structure of the business accordingly in the future.

Table of Contents
Table of Contents.............................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Brief overview about the choice of brand....................................................................................4
2.2 Target audience of brand.......................................................................................................5
Critically analysing how brand campaign influence decision making:.......................................7
Recommendations in which brand can improve promotional strategy:......................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Consumer experience is a term defined the ultimate experience or perception that
customer made before or after using a product of a particular brand. This report is based on the
Just Eat Company in context to its branding practices. The campaign that is launched by the
company will have an overview in this report. The organisation is founded in the year 2001. The
founder of company is Jesper Buch, Per Meldgaard and Henrik stergaard. Headquarter of the
company is established ion London, United Kingdom. Company is associated with the online
food ordering services. Multiple locations are associated with the business area of company that
involve United Kingdom, Ireland, Canada, Australia and plenty of other nations. This report will
discuss about the campaign that is launched by the organisation. The overview will be given in
respect to the target customers associated with business venture. Evaluation will be done about
the ways the campaign is able to attract the target customers in market. Furthermore,
recommendations will be provided to the business unit over the campaign.
MAIN BODY
Brief overview about the choice of brand
The brand choice is to make a diversified campaign that can cover all type of customer
segment associated with the business venture. This campaign is well diversified in nature that
allow the business entity to significantly influence the buying decision of respective customer.
The message that is tried to convey is to test the food of all the top restaurant that could ever
been on the priority list of the people. The main aim of the business operation of the Just Eat
Company is deliver the most delicious food item to the people. The idea behind the branding
campaign is to deliver the message where company is trying to communicate the fact that today
experiencing the food from restaurant become easy and convenient (Belanche, Flavián and
Pérez-Rueda, 2020). Also the campaign is trying to motivate the people to have a luxurious food
experience by placing an order from all the top restaurant and hotels. The campaign also
motivating to the people who are food enthusiast and like to place different food orders to stay at
home and order to food that is desired by the customers. The choice of the brand campaign is
very motivational and inspiring for all the people irrespective of the gender, age, culture or any
kind of social background the campaign inspire all the people in the same capacity. The slogan
that is use by company is “give hunger the finger” that is also very attractive and diversified.
This campaign also do not focusing on the specific food item rather prioritising every single food