Contemporary Business Environment: Bullitt Group Case Study

Contemporary Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Company Overview....................................................................................................................3
Key elements of internal environment of organisations and the interaction with the external
environment.................................................................................................................................3
SOWT Analyses of Bullitt Group. ..................................................................................................4
Macro Economic concepts and models............................................................................................5
Micro analyses ................................................................................................................................7
Bargaining Power of Buyers:......................................................................................................8
Threats of Substitute Products or Services:................................................................................8
7Ps for Bullitt Group........................................................................................................................9
.......................................................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Contemporary business environment refers to the surroundings which have immense
competitive market which keeps changing continuously at a rapid pace and such business owners
should be eligible enough to determine and understand the needs and developments that requires
a to be done in business for grabbing fast response (Holland 2019). In this report, the chosen
organisation is Bullitt Group Ltd which is an international mobile phone and consumer electronic
business that design, manufacture and sells consumer electronic devices by partnering with
global brands. The company is established in year 2009 and its headquarter is located in
Berkshire, United Kingdom. This report covers key elements of internal environment and
interaction with external environment. It analyse the function of market economy and
government's role within it along with economic environment in which business operates in UK.
The essay includes micro economic models and concepts, requirement of internal and external
audit for company and the way firm can gain insights in its micro environment.
MAIN BODY
Company Overview
Bullitt Group Ltd is a consumer electronics and mobile phone company which offer its
products worldwide. The firm was established in 2009, around 10 years ago and its headquarter
is located in Berkshire, United Kingdom. It is founded by David Floyd, Colin Batt and Richard
Wharton. The company designs, manufactures and sells electronic devices by partnering with
global brands. It sold its products in over 75 countries and has a existence in key markets all
around the world involving United Kingdom, United States of America and China. The company
is a worldwide licensee of Land Rover for outdoor acquaint consumer electronics and Caterpillar
Inc. for rugged accessories and mobile devices.
Key elements of internal environment of organisations and the interaction with the external
environment
Business environment can be defined as the surroundings in various intrinsic and
extrinsic components are exists that impacts operations and activities of business in both
negative and positive manner. The internal factors are controllable, i.e., are in control of firm and
the external factors are uncontrollable. These factors includes employees, suppliers, government,
technology, economic changes, political environment, social trends, supply and demand,

customers, management etc. Internal business environment includes the forces that exist within
the organisation and influence its market operations. The key elements of internal environment
involves man, materials, machinery, markets and money. It is in the control of marketer and can
be transform with the changing extrinsic environment. In order to understand the internal
business environment of the company SWOT analyses have been taken into account in a detail
manner.
SOWT Analyses of Bullitt Group.
Strengths Weaknesses
 The company have diverse product
portfolio which include communication
devices, accessories and services.
These product have ability to cater the
wide range of audience as well as
industrial customers.
 All the phones of Bullitt are adhere to
industry standards such as DMR. They
are very popular in UK as they provide
affordable products to their respective
customers.
 They have long standing relationships
with government of UK which tend to
execute various contracts which in
result increase the profit and market
share of the company.
 While there is an introduction of 5G
network in the market Bullitt Group
reacts slowly which turns out to be a
wrong decision.
 The company mainly put emphasis on
mid west value as in result it develop a
wrong strategy for the company. Along
with this they fail to use Qualcomm
process which reduces the market share
for the company.
 The mobile phone industry is fast paced
movement as Bullitt Group take time in
making decision which become a a
major weakness for the company.
Opportunities Threat
 The growing demand of feature phone
is consider as the biggest opportunities
for Bullitt Group. It consider that
feature phones will constitute more
than half of the total sales of phones in
 The major threat to Bullitt Group is
competitor present in the market. The
biggest threat is Apple which is an high
end manufacture of features phones.